Table of Contents

CHAPTER 1 INTRODUCTION

20

What is this report about?

20

How to use this report

20

Definitions

20

CHAPTER 2 ARGENTINA BAKERY & CEREALS

24

2.1 Value

24

2.2 Volume

30

2.3 Market Share

34

2.4 Distribution

38

2.5 Expenditure & consumption per head

39

CHAPTER 3 ARGENTINA BREAD & ROLLS

43

3.1 Value

43

3.2 Volume

48

3.3 Market Share

51

3.4 Distribution

53

3.5 Expenditure & consumption per head

54

3.6 ConsumerGraphics

57

CHAPTER 4 ARGENTINA BREAKFAST CEREALS

59

4.1 Value

59

4.2 Volume

64

4.3 Market Share

66

4.4 Distribution

68

4.5 Expenditure & consumption per head

69

4.6 ConsumerGraphics

72

CHAPTER 5 ARGENTINA CAKES & PASTRIES

74

5.1 Value

74

5.2 Volume

79

5.3 Market Share

82

5.4 Distribution

84

5.5 Expenditure & consumption per head

85

5.6 ConsumerGraphics

88

CHAPTER 6 ARGENTINA COOKIES (SWEET BISCUITS)

90

6.1 Value

90

6.2 Volume

98

6.3 Market Share

102

6.4 Distribution

103

6.5 Expenditure & consumption per head

104

6.6 ConsumerGraphics

110

CHAPTER 7 ARGENTINA CRACKERS (SAVORY BISCUITS)

112

7.1 Value

112

7.2 Volume

117

7.3 Market Share

120

7.4 Distribution

121

7.5 Expenditure & consumption per head

122

7.6 ConsumerGraphics

125

CHAPTER 8 ARGENTINA MORNING GOODS

127

8.1 Value

127

8.2 Volume

132

8.3 Market Share

135

8.4 Distribution

136

8.5 Expenditure & consumption per head

137

8.6 ConsumerGraphics

140

CHAPTER 9 ARGENTINA SOCIOECONOMIC PROFILE

142

9.1 Country Overview

142

9.2 Key Facts

143

9.3 Political Overview

145

9.4 Argentina Economic Overview

146

CHAPTER 10 ARGENTINA MACROECONOMIC PROFILE

147

10.1 Macroeconomic Indicators

147

CHAPTER 11 RESEARCH METHODOLOGY

154

11.1 Methodology overview

154

11.2 Secondary research

155

11.3 Market modelling

156

Creating an initial data model

156

Revising the initial data model

156

Creating a final estimate

157

Creating demographic value splits

157

11.4 Primary research

157

11.5 Data finalisation

158

11.6 Ongoing research

158

CHAPTER 12 APPENDIX

159

12.1 Future readings

159

12.2 Research team

159

12.3 How to contact experts in your industry

159

List of Tables

Table 1: Bakery & Cereals category definitions

21

Table 2: Bakery & Cereals distribution channels

23

Table 3: Argentina Bakery & Cereals value, 1999-2004 (ARP m, nominal Prices)

24

Table 4: Argentina Bakery & Cereals value forecast, 2004-2009 (ARP m, nominal Prices)

25

Table 5: Argentina Bakery & Cereals value, 1999-2004 (ARP m, 2004 Prices)

27

Table 6: Argentina Bakery & Cereals value forecast, 2004-2009 (ARP m, 2004 Prices)

27

Table 7: Argentina Bakery & Cereals value, 1999-2004 (US$ m nominal prices)

28

Table 8: Argentina Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices)

28

Table 9: Argentina Bakery & Cereals volume, 1999-2004 (kg m)

30

Table 10: Argentina Bakery & Cereals volume forecast, 2004-2009 (kg m)

31

Table 11: Argentina Bakery & Cereals brand share, by value, 2003-2004 (%)

34

Table 12: Argentina Bakery & Cereals value, by brand, 2003-2004 (ARP m) nominal prices

35

Table 13: Argentina Bakery & Cereals company share, by value, 2003-2004 (%)

36

Table 14: Argentina Bakery & Cereals value, by company, 2003-2004 (ARP m)

37

Table 15: Argentina Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%)

38

Table 16: Argentina Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (ARP m) nominal prices

38

Table 17: Argentina Bakery & Cereals expenditure per head, 1999-2004 (ARP, 2004 Prices)

39

Table 18: Argentina Bakery & Cereals forecast expenditure per head, 2004-2009 (ARP, 2004 Prices)

40

Table 19: Argentina Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices

41

Table 20: Argentina Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices

41

Table 21: Argentina Bakery & Cereals consumption per head, 1999-2004 (kg)

42

Table 22: Argentina Bakery & Cereals forecast consumption per head, 2004-2009 (kg)

42

Table 23: Argentina Bread & rolls value, 1999-2004 (ARP m, nominal Prices)

43

Table 24: Argentina Bread & rolls value forecast, 2004-2009 (ARP m, nominal Prices)

43

Table 25: Argentina Bread & rolls value, 1999-2004 (ARP m, 2004 Prices)

45

Table 26: Argentina Bread & rolls value forecast, 2004-2009 (ARP m, 2004 Prices)

45

Table 27: Argentina Bread & rolls value, 1999-2004 (US$ m nominal prices)

46

Table 28: Argentina Bread & rolls value forecast, 2004-2009 (US$ m nominal prices)

46

Table 29: Argentina Bread & rolls volume, 1999-2004 (kg m)

48

Table 30: Argentina Bread & rolls volume forecast, 2004-2009 (kg m)

48

Table 31: Argentina Bread & rolls brand share, by value, 2003-2004 (%)

51

Table 32: Argentina Bread & rolls value, by brand, 2003-2004 (ARP m)

51

Table 33: Argentina Bread & rolls company share, by value, 2003-2004 (%)

52

Table 34: Argentina Bread & rolls value, by company, 2003-2004 (ARP m)

52

Table 35: Argentina Bread & rolls off-trade distribution channels, by value, 2003-2004 (%)

53

Table 36: Argentina Bread & rolls off-trade value, by distribution channel, 2003-2004 (ARP m)

53

Table 37: Argentina Bread & rolls expenditure per head, 1999-2004 (ARP, nominal Prices)

54

Table 38: Argentina Bread & rolls forecast expenditure per head, 2004-2009 (ARP, nominal Prices)

54

Table 39: Argentina Bread & rolls expenditure per head, 1999-2004 (US$)

55

Table 40: Argentina Bread & rolls forecast expenditure per head, 2004-2009 (US$)

55

Table 41: Argentina Bread & rollsconsumption per head, 1999-2004 (kg)

56

Table 42: Argentina Bread & rollsforecast consumption per head, 2004-2009 (kg)

56

Table 43: Argentina Bread & rolls value, by age group, 2004

57

Table 44: Argentina Bread & rolls value, by income group, 2004

57

Table 45: Argentina Bread & rolls value, by gender, 2004

57

Table 46: Argentina Bread & rolls value, by marital status, 2004

58

Table 47: Argentina Bread & rolls value, by size of household, 2004

58

Table 48: Argentina Bread & rolls value, by urban/rural residence, 2004

58

Table 49: Argentina Breakfast cereals value, 1999-2004 (ARP m, nominal Prices)

59

Table 50: Argentina Breakfast cereals value forecast, 2004-2009 (ARP m, nominal Prices)

59

Table 51: Argentina Breakfast cereals value, 1999-2004 (ARP m, 2004 Prices)

61

Table 52: Argentina Breakfast cereals value forecast, 2004-2009 (ARP m, 2004 Prices)

61

Table 53: Argentina Breakfast cereals value, 1999-2004 (US$ m nominal prices)

62

Table 54: Argentina Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices)

62

Table 55: Argentina Breakfast cereals volume, 1999-2004 (kg m)

64

Table 56: Argentina Breakfast cereals volume forecast, 2004-2009 (kg m)

64

Table 57: Argentina Breakfast cereals brand share, by value, 2003-2004 (%)

66

Table 58: Argentina Breakfast cereals value, by brand, 2003-2004 (ARP m)

66

Table 59: Argentina Breakfast cereals company share, by value, 2003-2004 (%)

67

Table 60: Argentina Breakfast cereals value, by company, 2003-2004 (ARP m)

67

Table 61: Argentina Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%)

68

Table 62: Argentina Breakfast cereals off-trade value, by distribution channel, 2003-2004 (ARP m)

68

Table 63: Argentina Breakfast cereals expenditure per head, 1999-2004 (ARP, nominal Prices)

69

Table 64: Argentina Breakfast cereals forecast expenditure per head, 2004-2009 (ARP, nominal Prices)

69

Table 65: Argentina Breakfast cereals expenditure per head, 1999-2004 (US$)

70

Table 66: Argentina Breakfast cereals forecast expenditure per head, 2004-2009 (US$)

70

Table 67: Argentina Breakfast cereals consumption per head, 1999-2004 (kg)

71

Table 68: Argentina Breakfast cereals forecast consumption per head, 2004-2009 (kg)

71

Table 69: Argentina Breakfast cereal value, by age group, 2004

72

Table 70: Argentina Breakfast cereal value, by income group, 2004

72

Table 71: Argentina Breakfast cereal value, by gender, 2004

72

Table 72: Argentina Breakfast cereal value, by marital status, 2004

73

Table 73: Argentina Breakfast cereal value, by size of household, 2004

73

Table 74: Argentina Breakfast cereal value, by urban/rural residence, 2004

73

Table 75: Argentina Cakes & pastries value, 1999-2004 (ARP m, nominal Prices)

74

Table 76: Argentina Cakes & pastries value forecast, 2004-2009 (ARP m, nominal Prices)

74

Table 77: Argentina Cakes & pastries value, 1999-2004 (ARP m, 2004 Prices)

76

Table 78: Argentina Cakes & pastries value forecast, 2004-2009 (ARP m, 2004 Prices)

76

Table 79: Argentina Cakes & pastries value, 1999-2004 (US$ m nominal prices)

77

Table 80: Argentina Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices)

77

Table 81: Argentina Cakes & pastries volume, 1999-2004 (kg m)

79

Table 82: Argentina Cakes & pastries volume forecast, 2004-2009 (kg m)

79

Table 83: Argentina Cakes & pastries brand share, by value, 2003-2004 (%)

82

Table 84: Argentina Cakes & pastries value, by brand, 2003-2004 (ARP m)

82

Table 85: Argentina Cakes & pastries company share, by value, 2003-2004 (%)

83

Table 86: Argentina Cakes & pastries value, by company, 2003-2004 (ARP m)

83

Table 87: Argentina Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%)

84

Table 88: Argentina Cakes & pastries off-trade value, by distribution channel, 2003-2004 (ARP m)

84

Table 89: Argentina Cakes & pastries expenditure per head, 1999-2004 (ARP, nominal Prices)

85

Table 90: Argentina Cakes & pastries forecast expenditure per head, 2004-2009 (ARP, nominal Prices)

85

Table 91: Argentina Cakes & pastries expenditure per head, 1999-2004 (US$)

86

Table 92: Argentina Cakes & pastries forecast expenditure per head, 2004-2009 (US$)

86

Table 93: Argentina Cakes & pastries consumption per head, 1999-2004 (kg)

87

Table 94: Argentina Cakes & pastries forecast consumption per head, 2004-2009 (kg)

87

Table 95: Argentina Cakes & Pastries value, by age group, 2004

88

Table 96: Argentina Cakes & Pastries value, by income group, 2004

88

Table 97: Argentina Cakes & Pastries value, by gender, 2004

88

Table 98: Argentina Cakes & Pastries value, by marital status, 2004

89

Table 99: Argentina Cakes & Pastries value, by size of household, 2004

89

Table 100: Argentina Cakes & Pastries value, by urban/rural residence, 2004

89

Table 101: Argentina Cookies (sweet biscuits) value, 1999-2004 (ARP m, nominal Prices)

90

Table 102: Argentina Cookies (sweet biscuits) value forecast, 2004-2009 (ARP m, nominal Prices)

91

Table 103: Argentina Cookies (sweet biscuits) value, 1999-2004 (ARP m, 2004 Prices)

93

Table 104: Argentina Cookies (sweet biscuits) value forecast, 2004-2009 (ARP m, 2004 Prices)

94

Table 105: Argentina Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices)

95

Table 106: Argentina Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices)

96

Table 107: Argentina Cookies (sweet biscuits) volume, 1999-2004 (kg m)

98

Table 108: Argentina Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m)

99

Table 109: Argentina Cookies (sweet biscuits) company share, by value, 2003-2004 (%)

102

Table 110: Argentina Cookies (sweet biscuits) value, by company, 2003-2004 (ARP m)

102

Table 111: Argentina Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%)

103

Table 112: Argentina Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (ARP m)

103

Table 113: Argentina Cookies (sweet biscuits) expenditure per head, 1999-2004 (ARP, nominal Prices)

104

Table 114: Argentina Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (ARP, nominal Prices)

105

Table 115: Argentina Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$)

106

Table 116: Argentina Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$)

107

Table 117: Argentina Cookies (sweet biscuits) consumption per head, 1999-2004 (kg)

108

Table 118: Argentina Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg)

109

Table 119: Argentina Cookies (sweet biscuits) value, by age group, 2004

110

Table 120: Argentina Cookies (sweet biscuits) value, by income group, 2004

110

Table 121: Argentina Cookies (sweet biscuits) value, by gender, 2004

110

Table 122: Argentina Cookies (sweet biscuits) value, by marital status, 2004

111

Table 123: Argentina Cookies (sweet biscuits) value, by size of household, 2004

111

Table 124: Argentina Cookies (sweet biscuits) value, by urban/rural residence, 2004

111

Table 125: Argentina Crackers (savory biscuits) value, 1999-2004 (ARP m, nominal Prices)

112

Table 126: Argentina Crackers (savory biscuits) value forecast, 2004-2009 (ARP m, nominal Prices)

112

Table 127: Argentina Crackers (savory biscuits) value, 1999-2004 (ARP m, 2004 Prices)

114

Table 128: Argentina Crackers (savory biscuits) value forecast, 2004-2009 (ARP m, 2004 Prices)

114

Table 129: Argentina Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices)

115

Table 130: Argentina Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices)

115

Table 131: Argentina Crackers (savory biscuits) volume, 1999-2004 (kg m)

117

Table 132: Argentina Crackers (savory biscuits) volume forecast, 2004-2009 (kg m)

117

Table 133: Argentina Crackers (savory biscuits) company share, by value, 2003-2004 (%)

120

Table 134: Argentina Crackers (savory biscuits) value, by company, 2003-2004 (ARP m)

120

Table 135: Argentina Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%)

121

Table 136: Argentina Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (ARP m)

121

Table 137: Argentina Crackers (savory biscuits) expenditure per head, 1999-2004 (ARP, nominal Prices)

122

Table 138: Argentina Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (ARP, nominal Prices)

122

Table 139: Argentina Crackers (savory biscuits) expenditure per head, 1999-2004 (US$)

123

Table 140: Argentina Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$)

123

Table 141: Argentina Crackers (savory biscuits) consumption per head, 1999-2004 (kg)

124

Table 142: Argentina Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg)

124

Table 143: Argentina Crackers (savory biscuits) value, by age group, 2004

125

Table 144: Argentina Crackers (savory biscuits) value, by income group, 2004

125

Table 145: Argentina Crackers (savory biscuits) value, by gender, 2004

125

Table 146: Argentina Crackers (savory biscuits) value, by marital status, 2004

126

Table 147: Argentina Crackers (savory biscuits) value, by size of household, 2004

126

Table 148: Argentina Crackers (savory biscuits) value, by urban/rural residence, 2004

126

Table 149: Argentina Morning goods value, 1999-2004 (ARP m, nominal prices)

127

Table 150: Argentina Morning goods value forecast, 2004-2009 (ARP m, nominal prices)

127

Table 151: Argentina Morning goods value, 1999-2004 (ARP m, 2004 Prices)

129

Table 152: Argentina Morning goods value forecast, 2004-2009 (ARP m, 2004 Prices)

129

Table 153: Argentina Morning goods value, 1999-2004 (US$ m nominal prices)

130

Table 154: Argentina Morning goods value forecast, 2004-2009 (US$ m nominal prices)

130

Table 155: Argentina Morning goods volume, 1999-2004 (kg m)

132

Table 156: Argentina Morning goods volume forecast, 2004-2009 (kg m)

132

Table 157: Argentina Morning goods company share, by value, 2003-2004 (%)

135

Table 158: Argentina Morning goods value, by company, 2003-2004 (ARP m)

135

Table 159: Argentina Morning goods off-trade distribution channels, by value, 2003-2004 (%)

136

Table 160: Argentina Morning goods off-trade value, by distribution channel, 2003-2004 (ARP m)

136

Table 161: Argentina Morning goods expenditure per head, 1999-2004 (ARP, nominal prices

137

Table 162: Argentina Morning goods forecast expenditure per head, 2004-2009 (ARP, nominal prices)

137

Table 163: Argentina Morning goods expenditure per head, 1999-2004 (US$)

138

Table 164: Argentina Morning goods forecast expenditure per head, 2004-2009 (US$)

138

Table 165: Argentina Morning goods consumption per head, 1999-2004 (kg)

139

Table 166: Argentina Morning goods forecast consumption per head, 2004-2009 (kg)

139

Table 167: Argentina Morning goods value, by age group, 2004

140

Table 168: Argentina Morning goods value, by income group, 2004

140

Table 169: Argentina Morning goods value, by gender, 2004

140

Table 170: Argentina Morning goods value, by marital status, 2004

141

Table 171: Argentina Morning goods value, by size of household, 2004

141

Table 172: Argentina Morning goods value, by urban/rural residence, 2004

141

Table 173: Argentina Key Facts

143

Table 174: Argentina population, by age group, 1999-2004 (millions).

147

Table 175: Argentina population forecast, by age group, 2004-2009 (millions)

148

Table 176: Argentina population, by gender, 1999-2004 (millions)

149

Table 177: Argentina population forecast, by gender, , 2004-2009 (millions)

149

Table 178: Argentina real GDP, 1999-2004 (base year = 2004) (ArP bn, 2004 prices)

150

Table 179: Argentina real GDP forecast, , 2004-2009 (base year=2004) (ArP bn, 2004 prices

150

Table 180: Argentina nominal GDP, 1999-2004 (base year = 2004) (ArP bn, nominal prices)

151

Table 181: Argentina nominal GDP forecast, , 2004-2009 (base year=2004) (ArP bn, nominal prices)

151

Table 182: Argentina real GDP, 1999-2004 (base year = 2004) (US$ bn, 2004 prices)

152

Table 183: Argentina real GDP forecast, , 2004-2009 (base year=2004) (US$ bn, 2004 prices)

152

Table 184: Argentina consumer price index, 1999-2004 (2004=100)

153

Table 185: Argentina consumer price index, , 2004-2009 (2004=100)

153

Table 186: Argentina exchange rate, 1999-2004

153

List of Figures

Figure 1: Argentina Bakery & Cereals value & value forecast, 1999-2009 (ARP m, nominal Prices)

26

Figure 2: Argentina Bakery & Cereals category growth comparison, by value, 1999-2009

29

Figure 3: Argentina Bakery & Cereals volume & volume forecast, 1999-2009 (kg m)

32

Figure 4: Argentina Bakery & Cereals category growth comparison, by volume, 1999-2009

33

Figure 5: Argentina Bread & rolls value & value forecast, 1999-2009 (ARP m, nominal Prices)

44

Figure 6: Argentina Bread & rolls segment growth comparison, by value, 1999-2009

47

Figure 7: Argentina Bread & rolls volume & volume forecast, 1999-2009 (kg m)

49

Figure 8: Argentina Bread & rolls category growth comparison, by volume, 1999-2009

50

Figure 9: Argentina Breakfast cereals value & value forecast, 1999-2009 (ARP m, nominal Prices)

60

Figure 10: Argentina Breakfast cereals segment growth comparison, by value, 1999-2009

63

Figure 11: Argentina Breakfast cereals volume & volume forecast, 1999-2009 (kg m)

65

Figure 12: Argentina Cakes & pastries value & value forecast, 1999-2009 (ARP m, nominal Prices)

75

Figure 13: Argentina Cakes & pastries segment growth comparison, by value, 1999-2009

78

Figure 14: Argentina Cakes & pastries volume & volume forecast, 1999-2009 (kg m)

80

Figure 15: Argentina Cakes & pastries category growth comparison, by volume, 1999-2009

81

Figure 16: Argentina Cookies (sweet biscuits) value & value forecast, 1999-2009 (ARP m, nominal Prices)

92

Figure 17: Argentina Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009

97

Figure 18: Argentina Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m)

100

Figure 19: Argentina Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009

101

Figure 20: Argentina Crackers (savory biscuits) value & value forecast, 1999-2009 (ARP m, nominal Prices)

113

Figure 21: Argentina Crackers (savory biscuits) segment growth comparison, by value, 1999-2009

116

Figure 22: Argentina Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m)

118

Figure 23: Argentina Crackers (savory biscuits) category growth comparison, by volume, 1999-2009

119

Figure 24: Argentina Morning goods value & value forecast, 1999-2009 (ARP m, nominal prices)

128

Figure 25: Argentina Morning goods segment growth comparison, by value, 1999-2009

131

Figure 26: Argentina Morning goods volume & volume forecast, 1999-2009 (kg m)

133

Figure 27: Argentina Morning goods category growth comparison, by volume, 1999-2009

134

Figure 28: Map of Argentina

144

Figure 29: Annual data review process

155