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Type Product title / description Pub Price
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MasterCard snaps up app for kids

Realizing the importance of ingraining brand awareness and loyalty early on, MasterCard has broadened its customer focus to the kids segment with the acquisition of Diin in Brazil.

Published By Datamonitor
29 Apr 2015
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PLA Innovation of the Week: sunscreen that actually gets better when exposed to water

Sunscreen and water generally do not mix because water tends to wash away the ingredients in sunscreen that offer sun protection. However, new Shiseido WetForce is different because it actually becomes more effective when exposed to water or perspiration. New in Spain, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Apr 2015
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PLA Innovation of the Week: a revolutionary cigarette that heats tobacco instead of burning it

It is no secret that smoking is bad for you, but R.J. Reynolds Revo is the first tobacco-based cigarette that may reduce the health risk of smoking. This new "unconventional cigarette" heats tobacco instead of burning it, so it releases tobacco-flavored vapor instead of cigarette smoke. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
21 Apr 2015
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PLA Innovation of the Week: coffee gives yogurt a breakfast boost with a drinkable yogurt shot

Coffee is the quintessential breakfast drink and yogurt is a popular breakfast food. The two join forces in a unique new product targeting busy, on-the-go consumers with President's Choice coffee-flavored yogurt shot. New in Canada, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
14 Apr 2015
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Lloyds on right track with infographics

Lloyds has produced an infographic detailing its terms and conditions in order to improve comprehension for its online customers. This is a step in the right direction, but the use of infographics would be better targeted at younger audiences.

Published By Datamonitor
13 Apr 2015
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PLA Innovation of the Week: rare sugar cracks a new category with a novel salad dressing from Japan

Virtually unknown in the West, rare sugar has become something of a sensation in Japan. McCormick salad dressing is the first salad dressing to use a rare sugar - one with 70% of the sweetness of sugar but far fewer calories - as an ingredient. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
01 Apr 2015
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Techstars: Datamonitor Financial to collaborate with Techstars

On March 23, 2015, Barclays launched the second wave of its Accelerator initiative, aimed at fostering fintech entrants. 10 startups will be guided through a 13-week development program, aimed at refining their concepts into viable propositions.

Published By Datamonitor
30 Mar 2015
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PLA Innovation of the Week: coffee as art a new way to beautify your home-brewed latte

Baristas have been creating art out of foamy steamed milk for years, but doing the same at home can be difficult. Takara Tomy Arts' Deco Latte takes the coffee shop concept home with a latte art maker featuring 10 different designs to add a new touch to any latte, with no art skills required. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
26 Mar 2015
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PLA Innovation of the Week: a soap-infused paper towel that replaces a dishcloth or sponge

Kitchen dishcloths and sponges may have finally met their match. Bounty with Dawn water-activated detergent towels replace dishcloths and sponges with rugged, soap-infused disposable towels that are clean and germ-free. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
17 Mar 2015
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Next Bank Sydney: The wait is killing us, but does it need to?

The commoditization of retail banking has made customer loyalty, as opposed to apathy, largely a thing of the past. A focus on the emotions tied up in customers' relationships with money offers greater potential for fostering customer attachment.

Published By Datamonitor
12 Mar 2015

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