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Type Product title / description Pub Price
CommentWire
CommentWire

Cadbury/Experentis: promoting South American stimulants

The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.

Published By Datamonitor
09 Sep 2002
CommentWire
CommentWire

US economy: time to focus on the bare necessities

The gap between incomes and housing costs has grown in every state. With the economy not expected to recover to previous peaks, middle-income households might soon feel the pinch and have to curb spending. CPG manufacturers must respond appropriately, through greater offerings of more affordable goods sold through cheaper channels.

Published By Datamonitor
23 Sep 2002
CommentWire
CommentWire

Vitamin-enhanced beer: happy to be unhealthy

Consumers are used to their food being manipulated to make it healthier: fat is removed, vitamins and minerals added. But that does not mean they are complacent, and certainly not willing to forgo freedom of choice. The furor stirred up by Scotland's plans for vitamin-enhanced beer demonstrates just how swift and forthright the opposition to ill-judged ideas can be.

Published By Datamonitor
21 Nov 2002
CommentWire
CommentWire

Tesco/Asda: aggressors in UK price wars

Tesco and Asda have reacted to an expected tightening of the consumer belt by beginning a price war. Tesco will cut prices of over a thousand products by up to a third and Asda is planning to reduce prices in its George clothing range. If the supermarket war of 1999 is anything to go buy, the price cuts could cost rivals dearly.

Published By Datamonitor
06 Jan 2003
CommentWire
CommentWire

UK retailing: supermarket wars

UK supermarket group Morrison's, normally as commendably steadfast as its northern roots, has launched a bid for the Safeway chain. The move is a canny one that would launch Morrison's into the big time. However, it is likely to spark a bidding war that could herald major changes for the industry's leading players, with tougher competition meaning that consumers will be the real winners.<BR />

Published By Datamonitor
13 Jan 2003
CommentWire
CommentWire

GM foods: Bananadrama!

The French-based International Network for the Improvement of Banana and Plantain has warned that bananas are in imminent danger of becoming extinct. In an unusual twist on a familiar story, genetic modification could well be their only hope. However, producers are worried that consumers would reject GM bananas.<BR />

Published By Datamonitor
17 Jan 2003
CommentWire
CommentWire

Tesco: looking a bit greedy

Tesco, already the UK's leading supermarket chain, confirmed its interest in bidding for Safeway on Wednesday. However, as Tesco tries to convince the OFT that its increased share would still be fair, it is possible that the whole matter will result in an enquiry into the supermarket sector. Tesco is keen to ensure its position doesn't deteriorate when this happens.<BR />

Published By Datamonitor
23 Jan 2003
CommentWire
CommentWire

Britvic: Freekee tweenies

Identified as a new and growing market sector in the 1990s, 10-13 year olds are increasingly targeted with new products. These so-called tweenagers may not respond as enthusiastically as hoped, however. Understanding their aspirations while protecting adult brands will be a demanding task.

Published By Datamonitor
11 Feb 2003
CommentWire
CommentWire

Clearasil: clearing up the young adults

Boots Healthcare International is bringing out an extension to the Clearasil brand aimed at consumers in their mid-20s. In order to succeed, some very persuasive marketing will be required - older consumers will have some of the most entrenched views about Clearasil.

Published By Datamonitor
11 Feb 2003
CommentWire
CommentWire

Mecca-Cola: the cola with a conscience

Mecca-Cola has seen rapidly growing sales as it rides the worldwide anti-capitalist backlash. With an ethical reputation that goes beyond its core Muslim market, its sponsorship of the anti-war protests in London placed Mecca-Cola on the world stage and at the same time highlighted the growing market for products of its ilk.

Published By Datamonitor
18 Feb 2003

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