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Australia: keep the innovations coming

While an innovative brand image is crucial for ADIs targeting savers with higher balances, many depositors do not want to be the first to try out new products. Effective targeting and consumer education are key in order for new savings products to move beyond short-term gimmicks towards becoming enduring sources of funds for ADIs.

Published By Datamonitor
09 Apr 2013
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Australia: mobile to boost ADI personal loans

The Australian personal loan market has stagnated in value, remaining mired in traditional and costly channels that show little sign of innovation. Australian authorized deposit-taking institutions must leverage the growth of mobile banking to gain market share in a profitable manner.

Published By Datamonitor
29 Apr 2013
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Australia: mortgage-based accounts an opportunity for growth

Providers looking to grow their lending and deposit business in Australia should consider including mortgage-based packaged accounts in their product portfolios.

Published By Datamonitor
17 Jan 2013
CommentWire
CommentWire

Australia: Woolworths launches credit card

Woolworths has become the first Australian company to launch a credit card with a sophisticated loyalty program, capable of collating data regarding consumer purchases. This data will eventually be utilized in Woolworths' marketing efforts, and is seen as even more important than the financial aspect of the card.

Published By Datamonitor
28 Aug 2008
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Automatic pension enrolment will be too soon for some

Due to concerns that UK consumers are saving insufficiently for their retirement, employees are to be automatically enrolled into pension schemes. The initiative will start to roll out in 2012 and will be fully implemented by 2018. However, due to the current squeeze on many consumers' incomes, Datamonitor believes that it is not the correct time to initiate the program.

Published By Datamonitor
01 Feb 2012
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Banco Sabadell using cash to push mobile payments

Banco Sabadell's Instant Money service highlights a growing trend among banks looking to use ATM cash withdrawals as a means of promoting mobile payments. However, getting the balance right between convenience and security is key to success.

Published By Datamonitor
28 Jun 2013
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Bank complaints: chance to rebuild trust

With complaints about financial firms on the increase, there is an opportunity to combat the very mistrust that is driving these grievances.

Published By Datamonitor
30 May 2013
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Bank of America announces plans to charge monthly maintenance fees on its accounts

Bank of America plans to introduce tiered accounts for which customers will have to pay a maintenance fee. This means the reintroduction of premium bank accounts that will carry a charge of up to $25 a month. Given the current economic climate and the trend toward fiscal austerity, it seems unlikely that customers will be receptive to these accounts.

Published By Datamonitor
13 Jan 2011
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Expert View

Bank of America improves brand through ethical positioning

In successfully communicating its positioning as a charitable and ethical bank, Bank of America has improved its reputation among affluent consumers following the tribulations of the financial crisis.

Published By Datamonitor
22 Aug 2013
CommentWire
CommentWire

Bank of Melbourne: a new local brand with legacy products

Westpac has relaunched the Bank of Melbourne brand after its removal from the market in 2004, in a bid to boost market share in Victoria and create an exclusively regional proposition. However, as yet there appears to be little difference between the St.George proposition and the new Bank of Melbourne, raising questions about the significance of the rebranding strategy.

Published By Datamonitor
28 Jul 2011

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