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Type Product title / description Pub Price
Expert View
Expert View

Boys will be boys? More male consumers embrace feminine values

As gender roles continue to blur, the personal care industry could benefit as more men take an active interest in their appearance. Datamonitor research has highlighted some of the key 'megatrends' based on changing consumer values, with gender complexity at the forefront of the issues for personal care players to confront.

Published By Datamonitor
17 Aug 2005
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
Expert View
Expert View

Deeper pockets enable seniors to defy ageing

Consumers aged over 45 in the UK spend on average GBP30 more on personal care than their younger age cohorts. Despite this desire to look good, mature consumers are highly cynical about marketing and should therefore be targeted using realism, honesty and messages of product efficacy. Daniel Bone, Datamonitor Consumer Markets Analyst explains...

Published By Datamonitor
24 Feb 2006
CommentWire
CommentWire

Alexon: giving itself the boot?

Alexon has lost half of its market value since April, meaning it could be ripe for a takeover bid. Alexon is believed to want a full company sale, but the limited synergies between the footwear and fashion arms of the business is likely to result in the business being split anyway.

Published By Datamonitor
21 Aug 2006
Expert View
Expert View

Morrison: strategic business review

Morrison has announced the details of its long-awaited strategic review. With Safeway fully integrated and its optimization underway, Morrison can now focus on rebuilding its profitability further and delivering a platform for sustainable sales growth. The retailer's new strategy is sound, but catching up ground lost to rivals remains the short term challenge.

Published By Datamonitor
15 Mar 2007
CommentWire
CommentWire

Mars: rejecting proposals to relax chocolate definition

Mars' criticism of a possible relaxation of the rules on what defines a chocolate product in the US would appear to show the company has for once rightly predicted consumer opinion. With a growing consumer trend for premium snacks and a desire for authentic foods, a move into cheaper chocolate production could have prompted a consumer backlash against the company.

Published By Datamonitor
20 Sep 2007
CommentWire
CommentWire

Credit cards: Australian consumer survey offers insight

A Datamonitor survey has revealed that 9% of Australian credit card customers admit to only managing the minimum payment each month, while almost a quarter admit to buying items they can't afford with their card. Credit card providers therefore need to be careful selecting who to offer credit, and be transparent in communicating associated costs.

Published By Datamonitor
24 Jan 2008
CommentWire
CommentWire

Australia: Woolworths launches credit card

Woolworths has become the first Australian company to launch a credit card with a sophisticated loyalty program, capable of collating data regarding consumer purchases. This data will eventually be utilized in Woolworths' marketing efforts, and is seen as even more important than the financial aspect of the card.

Published By Datamonitor
28 Aug 2008
CommentWire
CommentWire

Kirin: refocusing on beverage business

Kirin is to sell its entire stake in Kirin Yakult NextStage, the health food joint venture set up with Yakult in Japan in October 2006. Although the unit currently appears to be struggling, Yakult should be able to use its reputation to capitalize on the growing health food market in Japan. Kirin, meanwhile, will focus on its core strengths in the beverage market.

Published By Datamonitor
24 Nov 2008
Expert View
Expert View

New personal care products: focusing on the benefits of the freezer

Frozen products appear to be gaining ground in personal care, as this month's roundup of new products shows. As well as a freezable sore throat pouch, a frozen cube has been launched for sensual massage. Elsewhere, antioxidant fruits have become popular, appearing in a new blusher.

Published By Datamonitor
18 Dec 2008

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