Opinion

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Type Product title / description Pub Price
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Social media is critical for switchers in Hong Kong

The Asian banking market is tipped to slow over the next year, meaning the ability to take market share from rivals while retaining existing customers will become more important. In Hong Kong, this means effectively leveraging social media.

Published By Datamonitor
26 Feb 2014
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Nationwide banks on word-of-mouth marketing

Nationwide is banking on its happy customer base to act as its marketing arm and convince new customers to join the mutual.

Published By Datamonitor
25 Feb 2014
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PLA Innovation of the Week: a "slimming" cereal that brings new ingredients to the breakfast table

Breakfast plays a key role in weight management, but few breakfast products claim to go quite as far toward this goal as Herbex Slimmers Cereal, a new breakfast cereal containing green tea and garcinia cambogia extracts that promises to burn fat, increase metabolism, and reduce appetite. New in South Africa, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
24 Feb 2014
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TSB pushes its "local bank" identity

"TSB isn't like other big banks," states TSB Bank's first TV advertisement. The campaign highlights its local commitment and exclusive focus on the UK market, an approach that many consumers will find reassuring.

Published By Datamonitor
24 Feb 2014
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Political fallout may help property insurers

While the recent flood damage has caused many homeowners distress and insurers business challenges, it has increased the political appetite to talk about flood defenses and increased funding.

Published By Datamonitor
24 Feb 2014
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What impact will the latest cosmetic surgery controversy have on consumer beauty products?

The UK government has announced plans to increase regulations on cosmetic treatments such as dermal fillers, which are not classed as medicine under EU law. The new rules court controversy for not being strict enough in the eyes of many in the industry, but will the resulting negative publicity drive a rise in consumer skepticism about cosmetic procedures to the benefit of high-street products?

Published By Datamonitor
21 Feb 2014
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Fidelity to target wealthy women

Fidelity has announced its intention to target female investors more aggressively. However, to be successful it will need to provide dedicated services to attract both independent female investors and those in couples.

Published By Datamonitor
21 Feb 2014
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Clarity is key for telematics

Telematics insurance providers need to clearly inform consumers about potential discounts and charges in order to avoid reputational damage.

Published By Datamonitor
21 Feb 2014
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RBC leverages the North American connection

Following an extensive reorganization in 2010, RBC is successfully focusing on UHNW and HNW clients both in Canada and strategic markets globally.

Published By Datamonitor
18 Feb 2014
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Insurers' flood costs unlikely to reach 2007 levels

Although the cost of the current floods and bad weather are continuing to grow, the total is unlikely to reach 2007 levels, and the impact on premiums is also likely to be minimal.

Published By Datamonitor
17 Feb 2014

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