Opinion

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Type Product title / description Pub Price
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Keys to cross-sales success

Tighter rules on sales processes, coupled with a growing tendency among consumers to shop around, have created a challenging environment for cross-sales. However, tactics can be employed to soften the blow of this profitability squeeze.

Published By Datamonitor
09 Jul 2014
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
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Social responsibility is a double-edged sword

Branded coffee shops are still growing in the UK, with more consumers seeking sociability and indulgence. While there is still plenty of room for growth, the market is dominated by the coffee-focused big three: Costa Coffee, Starbucks, and Caffe Nero. It has become crucial for coffee chains to understand what consumers expect inside their outlets as customers, and outside as members of society.

Published By Datamonitor
08 Jul 2014
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How to combat eco-strain in the juice and smoothie industry

As consumer awareness of products' ecological footprints and wasted produce grows, it clashes with demand for exotic flavors from far-flung places. This paradox means that the juices and smoothies industry is increasingly squeezed to produce innovative and exotic flavors through eco-friendly means, all at a fair price.

Published By Datamonitor
08 Jul 2014
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Bollington takes the digital lead

UK brokers must follow Bollington's example of investing in digital capability if they are to keep up with the changes in client purchasing behavior.

Published By Datamonitor
08 Jul 2014
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PLA Innovation of the Week: the world's first BB cream for your fingernails

The "blemish balm" or "beauty balm" BB cream concept has become one of the hottest anti-aging skincare and cosmetic trends in years. Now this trend is jumping to nail care with the introduction of Orly BB Creme "all-in-one" topical cosmetic treatment. New in the UK and the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Jul 2014
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Promising signs for NFC in Brazil

RioCard TI's recent move to become a member of the OSPT Alliance is a clear admission that a unified and interoperable ecosystem is key to widespread NFC adoption in Brazil. Its move is a major stepping stone for NFC's future within payments and ticketing.

Published By Datamonitor
07 Jul 2014
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Nuclear power to support future growth in Hungary's energy consumption

In Datamonitor Energy's latest update to its power supply and demand forecasts for Hungary, nuclear power will continue to play a major role in the country's energy supply, having accounted for the largest portion (almost 40%) of energy in 2013. Significant funding has been allocated to increasing nuclear energy generation, with two 1,200MW plants predicted to come online in 2023 and 2026.

Published By Datamonitor
07 Jul 2014
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The rise of beer in India shows no sign of stopping

Although the Indian alcohol industry has traditionally been dominated by stronger spirits, over the last five years beer has been able to make its presence felt with a CAGR of 14.98%. With over 47% population under 25, very low per capita consumption of beer (1.64 liters per person), and sufficient production of the raw material (barley), India has a sea of opportunities for the beer industry.

Published By Datamonitor
04 Jul 2014
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Bottled fruit cider: driving growth in a declining pub industry

As summer approaches, cider is bucking the trend of declining on-trade drinks consumption in the UK. Once a drink associated with West Country farmers, cider has been re-invented and is appealing to a new, younger audience. Brewers should build on the resulting increase in on-trade cider consumption to ensure that the drink's place at the bar is firmly established.

Published By Datamonitor
03 Jul 2014

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