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Type Product title / description Pub Price
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Tap into happy hormones to boost savings

Customers are too often lured into saving through fear of what could happen if they don't. Banks would do better to emphasize the pleasurable outcomes of saving, as well as easy steps towards achieving the desired outcome.

Published By Datamonitor
11 Oct 2013
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NTT DOCOMO's virtual prepaid card faces usage struggle

NTT DOCOMO's new virtual Visa prepaid card service for online shoppers will require considerable long-term investment to garner any real payoffs, as there is a general unwillingness to use prepaid online in Japan.

Published By Datamonitor
26 Sep 2013
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Barclays empowers branch staff to boost loyalty

Barclays is using its most visible resource - its staff - to improve the customer experience and hence maximize customer retention. Selected branch employees have been trained to help customers use the latest technology.

Published By Datamonitor
26 Sep 2013
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eBay accelerates online/offline conflux

In unveiling its new strategies for 2013 and 2014, eBay provides a glimpse of the future of online commerce: a total blurring of the distinction between online and offline.

Published By Datamonitor
25 Sep 2013
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Digital advertising key to personalized service

The power of advertising on digital channels lies in its ability to satisfy the customer demand for a personalized experience.

Published By Datamonitor
23 Sep 2013
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IndusInd Bank boosts loyalty with customer engagement

IndusInd Bank is deepening its customer relationships to become more of a lifestyle partner, with the use of personalized and location-based offers.

Published By Datamonitor
20 Sep 2013
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Fear of fraud holding back mobile banking

Banks must act to boost consumer confidence about fraud protection if mobile banking is to hit the mainstream.

Published By Datamonitor
30 Aug 2013
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Fidelity's SmartFund Account: first Hong Kong, then Asia?

Fidelity's new execution-only asset management product will find a receptive market among Hong Kong's retail investors, making it a good test for a wider Asian rollout.

Published By Datamonitor
28 Aug 2013
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Santander backs branches

In expanding it bricks and mortar presence, Santander is backing the branch to remain the primary source of new customer acquisitions despite the growth of digital channels.

Published By Datamonitor
23 Aug 2013
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Bank of America improves brand through ethical positioning

In successfully communicating its positioning as a charitable and ethical bank, Bank of America has improved its reputation among affluent consumers following the tribulations of the financial crisis.

Published By Datamonitor
22 Aug 2013

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