Opinion on Consumer Markets

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Type Product title / description Pub Price
CommentWire
CommentWire

EDF Energy: sponsorship of the London Eye will boost publicity

French-owned UK energy supplier EDF Energy has ended its partnership with the Nectar loyalty scheme, effective as of January 1, 2011. EDF will instead be turning its marketing efforts towards price perception and brand recognition, including a flagship deal to sponsor the London Eye. While sponsorship of a UK attraction by a French company may cause a stir, no publicity is bad publicity.

Published By Datamonitor
11 Jan 2011
Expert View
Expert View

Ecotricity attempts to boost electric vehicles by providing "range anxiety" cure

Ecotricity and Welcome Break Services have installed the first electric vehicle charging points at a UK motorway rest stop. Within the next 18 months all 27 Welcome Break service stations will be equipped with both slow and fast chargers, free of use to those who register. The extension of charging points beyond urban areas could propel electric vehicles into the mainstream.

Published By Datamonitor
05 Aug 2011
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Expert View

Early action is essential if the EU is to meet its ambitious 2050 climate targets

The European Union has laid out an ambitious plan to reduce emissions by 80-95% by 2050 compared to 1990 levels. The plan is an extension of its ongoing 20-20-20 by 2020 target framework, and to a large extent will depend upon gains achieved during the target period. However, member states' ability to meet the European Union's climate targets varies significantly across the region.

Published By Datamonitor
07 Apr 2011
CommentWire
CommentWire

Diageo: providing renewable energy for Scottish distillery

In an effort to cut carbon emissions, the alcoholic beverages company Diageo has begun work on a bioenergy plant to supply its Cameronbridge distillery with a source of renewable energy. Previous work through responsible drinking campaigns has already helped Diageo's public image, and it must continue to promote this in order to retain the favor of consumers.

Published By Datamonitor
30 Jan 2009
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Expert View

Datamonitor's top five green business predictions for 2011

Following three turbulent yet encouraging years for the global cleantech industry, oscillating traction is now crystallizing across some of the more mature cleantech markets. Against this uncertain and shifting backdrop, Datamonitor makes its top five predictions for global green business in 2011 and beyond.

Published By Datamonitor
09 Mar 2011
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Expert View

Banks are wary of environmental risks, but a switch to green lending is not inevitable

Some of the world's biggest banks will make it increasingly difficult for companies involved in controversial industries to get funding for future projects. Growing environmental scrutiny is making it harder for lenders to finance polluting industries without suffering a blow to their reputation, but a continued focus on profit means improved lending for green ventures is far from guaranteed.

Published By Datamonitor
09 Sep 2010
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Expert View

Banking reform: addressing the sustainability of banking business models

The financial crisis has highlighted the fragility of banking business models which are based on high levels of risk and low reserves. In the aftermath of the crisis, many banks are aiming to demonstrate that sustainability is making its way onto their agendas. However, there is currently little evidence that this is indeed the case.

Published By Datamonitor
05 Jul 2010
CommentWire
CommentWire

Australia: new administration to revive climate change policy

Julia Gillard, the recently appointed Australian prime minister, has named climate change as one of her top priorities should her party be re-elected. This indicates that some form of carbon pricing policy will be enacted in the near future, rather than being postponed until 2013 as previously planned.

Published By Datamonitor
05 Jul 2010
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Expert View

Adjudication on Good Energy: was the Advertising Standards Authority overzealous?

In a recent ruling, the Advertising Standards Authority concluded that Good Energy wrongly implied the direct supply of green electricity to its consumers, while in an unconnected claim Jersey Electricity successfully argued that it imported electricity only from EDF in France. Both rulings seem to point in different directions as to the regulator's opinion of direct supply of power to consumers.

Published By Datamonitor
16 Mar 2011

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