Opinion in United Kingdom

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Type Product title / description Pub Price
CommentWire
CommentWire

Actimel: ads banned after watchdog finds it hard to swallow

The Advertising Standards Authority has banned an Actimel advert from British TV after five people complained it contained misleading health claims. The ban highlights the fine line manufacturers have to tread when marketing non-specific health claims, and could mark the beginning of a backlash against food science claims in general.

Published By Datamonitor
03 Nov 2006
ResearchWire
ResearchWire

Acute heart failure: 945,000 US cases in 2001

Published By Datamonitor
17 Apr 2002
Expert View
Expert View

Acute respiratory distress syndrome: searching for effective therapies

Acute respiratory distress syndrome has an annual incidence of up to 75 cases per 100,000 in the US. The condition remains very difficult to treat with a mortality rate between 30% and 60%. Although much research into ARDS has been carried out, the lack of a standard definition for the condition has made trial results unclear, so what hope is there of a treatment breakthrough in the near future?

Published By Datamonitor
23 Aug 2002
ResearchWire
ResearchWire

ADHD: 7,000 fewer UK diagnoses by 2010

Published By Datamonitor
09 Dec 2004
CommentWire
CommentWire

ADHD: NICE ruling for Ritalin, but will it boost sales?

Published By Datamonitor
02 Nov 2000
CommentWire
CommentWire

Adidas: scent off

Adidas' [ADDDY.PK] new Game Spirit fragrances and bodywash for men will be strongly linked to the European Football Championships in Portugal this summer. Adidas hopes to target the right consumer groups by generating a macho image. But while men's personal care is a growth industry, breaking the 'macho barrier' is no easy task.

Published By Datamonitor
23 Feb 2004
Expert View
Expert View

Adili: investment program drives sales but causes loss

In its results for the year to April 30, 2008, which was also its first financial year as a public listed company, ethical e-retailer Adili achieved impressive sales growth of 436%, giving it total sales of GBP354,000. However, the retailer also made a loss of GBP1.59m, which means that it will need to prioritize profitability without reducing key investments.

Published By Datamonitor
08 Oct 2008
Expert View
Expert View

Adjudication on Good Energy: was the Advertising Standards Authority overzealous?

In a recent ruling, the Advertising Standards Authority concluded that Good Energy wrongly implied the direct supply of green electricity to its consumers, while in an unconnected claim Jersey Electricity successfully argued that it imported electricity only from EDF in France. Both rulings seem to point in different directions as to the regulator's opinion of direct supply of power to consumers.

Published By Datamonitor
16 Mar 2011
Expert View
Expert View

Admiral deal signals evolution of telematics

Admiral's new telematics partnership with Redtail illustrates how telematics offerings are becoming more sophisticated and - perhaps more importantly - that insurers are increasingly looking to harness the Big Data they have access to.

Published By Datamonitor
13 Jul 2015
Expert View
Expert View

Admiral looks closer to home as insurers seek to diversify

UK car insurer Admiral has announced that from 2011 it will commence underwriting household insurance products. This is a public display of diversification from the direct insurer, which Datamonitor research indicates is currently sixth largest in the motor market. The move bodes well for Admiral, but more significantly suggests a burgeoning trend of players branching out in the insurance market.

Published By Datamonitor
29 Jul 2010

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