Acute respiratory distress syndrome: searching for effective therapies

Acute respiratory distress syndrome has an annual incidence of up to 75 cases per 100,000 in the US. The condition remains very difficult to treat with a mortality rate between 30% and 60%. Although much research into ARDS has been carried out, the lack of a standard definition for the condition has made trial results unclear, so what hope is there of a treatment breakthrough in the near future?

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ADHD: 7,000 fewer UK diagnoses by 2010

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ADHD: NICE ruling for Ritalin, but will it boost sales?

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Adidas: scent off

Adidas' [ADDDY.PK] new Game Spirit fragrances and bodywash for men will be strongly linked to the European Football Championships in Portugal this summer. Adidas hopes to target the right consumer groups by generating a macho image. But while men's personal care is a growth industry, breaking the 'macho barrier' is no easy task.

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Adili: investment program drives sales but causes loss

In its results for the year to April 30, 2008, which was also its first financial year as a public listed company, ethical e-retailer Adili achieved impressive sales growth of 436%, giving it total sales of GBP354,000. However, the retailer also made a loss of GBP1.59m, which means that it will need to prioritize profitability without reducing key investments.

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Adjudication on Good Energy: was the Advertising Standards Authority overzealous?

In a recent ruling, the Advertising Standards Authority concluded that Good Energy wrongly implied the direct supply of green electricity to its consumers, while in an unconnected claim Jersey Electricity successfully argued that it imported electricity only from EDF in France. Both rulings seem to point in different directions as to the regulator's opinion of direct supply of power to consumers.

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Admiral looks closer to home as insurers seek to diversify

UK car insurer Admiral has announced that from 2011 it will commence underwriting household insurance products. This is a public display of diversification from the direct insurer, which Datamonitor research indicates is currently sixth largest in the motor market. The move bodes well for Admiral, but more significantly suggests a burgeoning trend of players branching out in the insurance market.

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Admiral: breaking the cycle

In order to counter an expected downturn in market profitability, Admiral plans to increase premiums rates in the motor insurance market. However, should stronger competitors use their size to lower prices, Admiral could find itself once again sucked into the cycle of an increasingly unprofitable market.

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Admiral: calm waters now but storms ahead

Launching the biggest flotation on the London market this year, and one of only eight IPOs so far on the main exchange, Admiral has set its stall out to go public. While rapid growth and financial success has been Admiral's trademark, serious questions remain as to whether the timing and pricing of the offer will attract sufficient interest.

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Admiral: full steam ahead

UK car insurer the Admiral Group plans to go public later this year, with an estimated market valuation of GBP600 million. The move would allow its current owners to realize the gains on their investment in the company. The IPO will be well received given the insurer has just announced record results.

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