UK oil major BP has re-launched its Wild Bean Cafe food and drink range. BP's move is in response to the evolving trends of consumers, who increasingly do not want to sacrifice health for convenience and indulgence. BP is attempting to adapt to these trends and, given the extent to which consumer tastes are changing, it is likely that more oil companies will follow suit.
A recent report by the Institute for Public Policy Research and Unilever predicts that more than one-third of the UK's population will live alone by the year 2021. Consumer products manufacturers and retailers should not ignore this trend: by tailoring marketing strategies and new products towards single-person households, they will be able to attract the increasingly powerful 'solo pound'.
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