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CommentWire
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Fosters 'CoolKeg' is due to be launched this month. It will provide at-home party entertainers with a convenient way to chill beers for their guests, enabling the brand to make inroads into the home entertaining market. Consumers are becoming increasingly willing to spend more on such occasions, although some may be put off by the high cost for a non-premium beer.<BR />
Published By Datamonitor
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03 Jun 2003 |
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CommentWire
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In a surprising foray into a new product category, Scottish Courage is now producing Newcastle Brown Ale ice cream. If the launch is successful it could be the catalyst for a proliferation of increasingly diverse flavors in the ice cream market over the next 12 months.
Published By Datamonitor
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10 Jun 2003 |
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CommentWire
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Following a series of ads that breached both good taste and the guidelines of the industry's marketing regulator, the government is considering regulating all alcohol advertising. The industry is naturally keen to avoid this, but current alcohol advertising attitudes will have to change radically to avoid a clampdown.
Published By Datamonitor
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11 Jun 2003 |
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CommentWire
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Under the banner "Welcome to the Hoegaarden", Interbrew's [INTB.BR] latest campaign seems to have the core objective of obtaining cool credibility. By utilizing an understated marketing campaign that generates interest among opinion formers, the Belgian white beer could become the hip beer of the summer.
Published By Datamonitor
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12 Jun 2003 |
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CommentWire
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The UK is the largest market for flavored alcoholic beverages (FABs) in Europe. While sweeter alternatives to beer have long been available, innovative marketing has helped make the latest wave fashionable. Product innovation and skillful advertising will remain key to keeping the image of FABs sharp and preventing market stagnation.<BR /><BR />
Published By Datamonitor
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19 Jun 2003 |
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CommentWire
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After a review of its supply chain operations, Scottish & Newcastle has expressed its concern over its partnership with Hays. Expected cost savings and productivity improvements have failed and the termination of the contract has not been ruled out. Hays is currently looking to offload its logistics business but this very public tiff will not help its cause.<BR />
Published By Datamonitor
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03 Jul 2003 |
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CommentWire
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With the UK launch of Michelob Ultra, Anheuser-Busch [BUD] is revisiting old ground. The move comes just two years after the brewer pulled Bud lite, a similar low calorie beer alternative. Although consumer health concerns have risen since then, success for the new variant depends on effective communication and deciphering the extent to which UK consumer attitudes to beer are changing.
Published By Datamonitor
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06 Aug 2003 |
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CommentWire
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Carling has switched the focus of its marketing strategy from football to music - a move that will help it pull away from football and its 'laddish' connotations. By designing its own events, the brand is also forging strong bonds with its target group.<BR />
Published By Datamonitor
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12 Sep 2003 |
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CommentWire
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Thresher Group is looking to become a one-stop shop for all that a consumer could want for a good night in. Alongside its alcoholic drinks range it is planning to offer indulgent meals as well as movies to rent. This move highlights a trend towards offering an occasion-specific proposition and the lucrative potential of targeting 'staying in'.
Published By Datamonitor
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23 Sep 2003 |
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CommentWire
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Budweiser's latest sponsorship deal with the sport of darts may not be the most high-profile of associations. However, it highlights the need for brands to make connections with their entire customer base and not only focus on the young and trendy crowd.
Published By Datamonitor
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07 Oct 2003 |
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