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An outcome from the 2011 in-cosmetics conference is that the focus of "sustainable beauty" is shifting, with personal care companies aiming for more positive, rather than less negative, environmental and social impacts. Industry players that communicate their sustainability initiatives in this way are likely to establish a stronger connection with consumers and will be best placed to succeed.
Published By Datamonitor
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07 Apr 2011 |
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CommentWire
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Consumer demand for "new and improved" in every product is causing many food and drink companies to offer more appealing product packages. Tapping into this trend, Ella's Kitchen is launching a new package design. While innovation and creativity are important purchase drivers, the emotional connection that consumers have with the original package of a product must not be underestimated.
Published By Datamonitor
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17 May 2011 |
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CommentWire
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Brazilian company Sunlover has launched a beauty drink which is said to improve the drinker's skin and tan. The product is the latest in a line of nutricosmetic food and drink launches to hit the market. However, Nestle's recent decision to remove its nutraceutical brand, Glowelle, from sale, perhaps suggests that these products still have some way to go to achieve consumer acceptance.
Published By Datamonitor
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05 Jul 2011 |
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Expert View
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Packaging design becomes a key brand differentiator at Christmas during the peak trading period. However, despite its potential, summer packaging has yet to take off to the same extent. Manufacturers of fast moving consumer goods and over-the-counter healthcare products in particular could benefit from more diverse seasonal packaging designs, although this should not jeopardize efficacy claims.
Published By Datamonitor
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18 Jul 2011 |
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CommentWire
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Carlsberg UK is to re-package Carlsberg Export in 500ml PET bottles in an exclusive launch for Sainsbury's Local stores. The company has identified untapped potential in chilled beer and is looking to build impulse sales. With technical problems relating to the packaging now having been addressed, Carlsberg is seeking to attract more casual buyers while retaining its premium status.
Published By Datamonitor
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02 Aug 2011 |
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