Opinion on Product in United Kingdom

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Type Product title / description Pub Price
CommentWire
CommentWire

More Th>n: joining the flexible card rush

More Th>n has become the latest company to offer a flexible or 'build your own' credit card. Two-thirds of credit card holders with low introductory rates, pay off their balances each month - and these customers could see more benefit from a flexible credit card. More interestingly, there's potential for providers to make cards even more flexible...

Published By Datamonitor
19 Sep 2002
CommentWire
CommentWire

Shepherd Neame: Spitfire leads the ale war

Soaring sales of Spitfire ale reflect the fact that it can be easier to grow in niche markets rather than more mature mass markets. Real ale can no longer hope to compete equally basis with lager; instead, ale brewers are targeting small but loyal consumer bases. Spitfire now plans to release television adverts, but even this will not help real ale compete with lager.

Published By Datamonitor
03 Oct 2002
CommentWire
CommentWire

Constellation: building Brit base with branded bottles

Matthew Clark's new wine highlights the importance of creating a distinctive brand to compete in the expanding wine market. Echo Falls' branding aims at authenticity, pedigree and class, belying its sub-GBP4 price point. Successful branding simplifies the choice facing consumers in the off-license and increases the chance of repeat custom.

Published By Datamonitor
11 Oct 2002
CommentWire
CommentWire

Budweiser Budvar: beating the Busch around

Czech brewer Budweiser Budvar and American brewing behemoth Anheuser-Busch are no strangers to the courtroom. Both are desperate to keep the Budweiser name - but a series of legal victories may now be handing the Czech company the upper hand in Europe.

Published By Datamonitor
13 Nov 2002
CommentWire
CommentWire

Vitamin-enhanced beer: happy to be unhealthy

Consumers are used to their food being manipulated to make it healthier: fat is removed, vitamins and minerals added. But that does not mean they are complacent, and certainly not willing to forgo freedom of choice. The furor stirred up by Scotland's plans for vitamin-enhanced beer demonstrates just how swift and forthright the opposition to ill-judged ideas can be.

Published By Datamonitor
21 Nov 2002
CommentWire
CommentWire

Co-op: gambling on Fairtrade

As Fairtrade products enjoy a boom in popularity, UK retailer The Co-op has taken the plunge by switching all its own-branded chocolate bars to Fairtrade. This is unlikely to be as ill-fated a move as Iceland's wholesale switch to organic products last year; indeed, other supermarkets will no doubt be monitoring its progress very closely.

Published By Datamonitor
27 Nov 2002
CommentWire
CommentWire

SC Johnson: a fan of innovation

Home hygiene has been one of the most innovative areas of the consumer packaged goods markets in recent years, and SC Johnson's latest inspiration is a built-in fan for its Glade air fresheners. Innovation is only the first step - a GBP3 million advertising and marketing campaign will support the product's launch, but long term success will hinge on its effectiveness.<BR />

Published By Datamonitor
13 Dec 2002
CommentWire
CommentWire

Cadbury: chew on this

Cadbury has finally splashed out and got its hands on a real prize catch, and in securing confectionery manufacturer Adams, Cadbury has won a much more balanced portfolio. Despite fears that Cadbury has overpaid for Adams, the chewing gum maker is an excellent match that brings renewed opportunities for value growth.

Published By Datamonitor
17 Dec 2002
CommentWire
CommentWire

BT: reassessing Openworld's strategy (again)

By splitting BT Openworld and then handing it to the retail arm, BT hopes to create a more customer-focused business. The separation between Internet access and portal services intends to remove overlaps between the Telecoms operator and its ISP. Yet, the reshuffle of Openworld raises questions as to whether BT's broadband strategy was flawed in the first place.<BR />

Published By Datamonitor
18 Dec 2002
CommentWire
CommentWire

Hutchison 3G: forging distribution links

Hutchison 3G's products and services, branded '3', will now be sold in over 300 The Link and Dixons stores. The mobile operator has also reaffirmed that its delayed UK 3G service will launch in the next few months. Despite being a new entrant to the UK mobile market, Hutchison's management team, deep pockets and relationships with handset makers still leave it in a strong position.

Published By Datamonitor
08 Jan 2003

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