Opinion on Consumer Packaged Goods in Switzerland

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Type Product title / description Pub Price
CommentWire
CommentWire

Nestle: boys' own chocolate

Nestle [NESN.VX] is seeking to capitalize further on its successful 'Not for Girls' campaign with a limited edition Blokie Bar. Gender specificity in snacks looks set to grow as manufacturers and retailers seek to capitalize on the different nutritional needs and values of men and women.

Published By Datamonitor
22 Sep 2003
CommentWire
CommentWire

Nestle: Baci with a vengeance

Having postponed the relaunch of Baci last year due to production problems, Nestle [NESN.SX] has had extra time to focus on what was originally heralded as the "biggest confectionery launch of 2004". Key to the success of the brand will be overcoming direct competition from Ferrero Rocher and communicating the products' indulgence credentials.

Published By Datamonitor
01 Feb 2005
CommentWire
CommentWire

Lindt & Sprungli: premium paying off

Profits at Lindt & Sprungli, the prestige Swiss maker of Lindor and Ghirardelli chocolates, reached new highs on the back of consumers' increasing penchant for luxury treats. However the growing push to premium in many developed markets may bring with it the competitive threat of mass market rivals muscling in on Lindt's territory.

Published By Datamonitor
16 Mar 2005
CommentWire
CommentWire

Fairtrade coffee: Nestle enters the ethical fray

A mixture of agitation, angst and positivity greeted the news that Nestle has embraced ethical consumerism with a new Fairtrade coffee offering. Although the company will undoubtedly bring marketing muscle to the Fairtrade movement, sceptics fear that the multinational's past reputation may undermine the ethical credentials of the label.

Published By Datamonitor
07 Oct 2005
ResearchWire
ResearchWire

Savory snacks: Swiss potato chips market set for growth

Published By Datamonitor
14 Oct 2005
CommentWire
CommentWire

Nestle/Delta: freezing out European rivals

Although Nestle's acquisition of Delta Ice Cream comes at a relatively high price, it makes strategic sense. Through small, bolt-on acquisitions such as this, Nestle is successfully trading up to a more premium portfolio and securing a foothold in growth markets such as Romania. The buy will also bolster Nestle's position in the global ice cream market and see it gain ground on archrival Unilever.

Published By Datamonitor
19 Dec 2005
CommentWire
CommentWire

Nestle/Dreyer's: seizing global ice cream lead

By taking full ownership of US ice cream maker Dreyer's, Nestle has galvanized its dominance of the global ice cream market. The move also signals the food giant's evolution away from its previous status as a converter of raw materials towards being a processor of higher-margin foods such as those offering added nutritional benefits.

Published By Datamonitor
23 Jan 2006
Expert View
Expert View

New drinks review: drop in for a healthy beverage

Some innovative packaging concepts in new drinks have been revealed by Productscan Online this month. Emmi has developed a health drink that stores a nutrient tablet in its lid, which mixes with the beverage once the bottle is opened. Meanwhile, a new Swiss yogurt drink comes with an opening at both ends, allowing the consumer to either eat the contents with a spoon or drink from its top.

Published By Datamonitor
02 Jun 2006
CommentWire
CommentWire

Nestle: healthy operations yielding healthy profits

The Swiss food and beverage giant has pursued a strategy of acquisition, placing its nutrition division at the centre of its growth plans. The double digit organic growth in its nutrition unit highlights the efficacy of this plan, and the imminent purchase of the Gerber baby food and medical food units of Novartis will further aid it in its strategy to capitalize on the health and wellness trend.

Published By Datamonitor
23 Apr 2007
Expert View
Expert View

New food review: manufacturers digest the health issue

The health needs of consumers have been well catered for in the food industry for a number of years, but recent developments in packaged goods have seen the health trend move in novel directions. These include collagen-enhanced marshmallows and pomegranate flavored candies, helping manufacturers gain a niche in the ever increasing market of health and healthy-indulgent foods.

Published By Datamonitor
26 Apr 2007

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