Breakfast cereals: gaining share in Western Europe

According to nutritionists, breakfast is the most important meal of the day. But new research has shown that even in the UK, Europe's largest cereal market, almost a third of school children do not eat breakfast. Manufacturers hoping to increase share in less developed European markets should concentrate on extolling the healthy virtues of cereals.<BR />

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Breakfast: skipped 30% of the time in the UK

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Breast cancer: 463,000 new cases predicted in 2010

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British Airways: it's better to be there

After the collapse of the American Airlines joint venture, BA has been focusing on building transatlantic passenger numbers. It's also aiming to gain antitrust immunity for its joint venture with Spanish flag-carrier Iberia. While BA's post-September 11 problems have been grave, recent results seem to show a slight change in fortune for the UK airline.

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BT/Telefonica: a new mobile giant?

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C&C: aiming to repeat Magners success in Europe

C&C Group has begun conducting market tests for its Magners cider brand in Spain and Germany. Feasibility studies have commenced to determine the likelihood of success for Magners in Europe. After a strong performance in the UK, Magners is now looking to increase profits through expansion, but will find it difficult to replicate the success achieved in the UK.

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Cadbury Schweppes: adding fizz in Spain

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Caja Madrid: will credit card clinch corporate custom?

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Camper: fashionable statement

Shoe brand Camper is currently unveiling an innovative new environmentally friendly organic restaurant in Barcelona. The concept highlights the growing scope for the inclusion of healthy eating options in foodservice. This particular venture should benefit from the synergies between the Camper brand and the organic and ethical lifestyle.

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Cancer therapies: cytotoxics rise and fall

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