New household products review: luxury beckons for air fresheners

The trend for air fresheners to be decorative as well as functional has taken another leap, as outlined in this month's rundown of innovative household products. Two new launches are making use of marble diffusers and jewelry bag designs, as air fresheners explore their potential as a luxury item. In other news, alternative materials are continuing their march in the household paper category.

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New household products review: bamboo stands tall in novel household paper launches

The potential of bamboo within the consumer goods market is once again being explored by manufacturers, as this month's rundown of household goods innovations reveals. The plant's fibers feature in two novel household paper launches in Europe, and points to how household goods producers are continually looking to raise the bar in terms of environmental credibility.

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New household products review: soy scrubs up for novel cleaning sponge launch

In this month's rundown of innovations in the household goods industry, the ubiquity of soy in Brazilian consumer goods has led to its diversification into the cleaning accessories category. Meanwhile, honeyberry is another ingredient looking to make its mark as part of a new dish detergent launched in the US.

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New household products review: fabric conditioners get creative with fragrance

In this month's look at the latest novel products debuting in the household goods industry, fabric softeners are the focus of innovation, with unusual fragrance combinations featuring in two launches in the UK. Meanwhile, launches in the household paper category include a crossover between facial tissues and face cloths and a unique chocolate-scented product.

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New household products review: ultra-concentration inspires new laundry "shot"

Having made its mark in the supplement and energy drinks categories, the "shot" concept is now being utilized for a laundry detergent, as seen in this month's roundup of the latest innovative activity in the household goods industry. Meanwhile, vacuum air freshener "beads" and tropically fragranced dish detergents are among the other novel new product launches.

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PLA Innovation of the Week: bathroom tissue that doubles up as a party decoration

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New household products review: getting to the core of tissue waste

The waste associated with toilet tissue packaging continues to preoccupy the thoughts of manufacturers, as evidenced by a new launch which allows consumers to dispose of the toilet roll core without needing to leave the bathroom. Odor is another theme in this month's rundown of novel household goods industry launches, with insect-repelling garbage bags and a tablet odor eliminator hitting shelves.

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New household products review: batteries and bin liners enter eco arena

This month's look at the latest innovative product launches from the household goods industry sees environmental issues at the fore. Products including carbon neutral batteries and oxo-degradable bin liners show the continuing importance of sustainable, non-damaging materials and production methods in reaching environmentally aware consumers.

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New household products review: adding spice to the home fragrance market

This month's review of household products finds that functional qualities are emerging in home fragrances, with products that have mood enhancing and appetite suppressing properties. In addition, tradition appears to be a key theme in home fragrance, as consumers take a nostalgic, comforting look at the past.

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New household goods review: detoxifying the home with natural-based products

This month's household goods review highlights the growing popularity of sugar cane fiber as a paper and plastic alternative. The fiber has been used in a range of products including toilet roll, showing its versatility. Meanwhile organics are gaining popularity, with the launch of a range of organic air fresheners. This shows that consumers want to detoxify their homes with more natural products.

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