Opinion on Consumer Trends in Germany

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Type Product title / description Pub Price
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From less bad to more good: the personal care sustainability agenda is changing

An outcome from the 2011 in-cosmetics conference is that the focus of "sustainable beauty" is shifting, with personal care companies aiming for more positive, rather than less negative, environmental and social impacts. Industry players that communicate their sustainability initiatives in this way are likely to establish a stronger connection with consumers and will be best placed to succeed.

Published By Datamonitor
07 Apr 2011
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New drinks review: alcohol spray takes inspiration from perfume

This month's roundup of new drinks products finds that manufacturers are becoming more innovative with packaging. In particular, a new spirit has emerged that is presented in a spray bottle and has the appearance of a high-end perfume. The user is instructed to spray the spirit into their mouth, offering a whole new way of enjoying a tipple.

Published By Datamonitor
22 Sep 2009
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New drinks review: breathing new life into the coffee market

Inhalers, caffeine accelerators and superfruit antioxidants are just some of the ways in which drinks manufacturers are attempting to differentiate themselves in the crowded coffee market, as this month's roundup of new drinks launches reveals. These latest innovations demonstrate how producers are capitalizing on both health and convenience benefits to keep their products one step ahead.

Published By Datamonitor
30 Jun 2010
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New drinks review: canned drinks go healthy with vegetable innovations

Unusual vegetable-based drinks are the highlight of this month's roundup of innovative product launches from the drinks industry, as canned tomato and zucchini drinks hit the shelves. In other news, drinking chocolate is a focus of innovation, with two novel formulations, while concerns about pack security and hygiene have extended to energy drinks with the launch of a new lidded can design.

Published By Datamonitor
14 Jun 2012
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New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

Published By Datamonitor
18 Jul 2012
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New drinks review: chocolate gets beauty bonus

A drink which claims that the path to beauty can be lined with indulgent treats headlines this month's roundup of novel launches from the drinks industry. Other products claiming to have health-enhancing benefits include a fat-burning coffee and a protein-enriched smoothie, showing the ongoing creativity of manufacturers in pairing product categories with functional benefits.

Published By Datamonitor
18 May 2011
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New drinks review: concentration is the key for tea

Headlining this month's rundown of the latest product introductions in the drinks industry is a syrup that is hoping to give tea added flexibility. In other launches, the salt caramel flavor is branching out, a Spanish wine is taking the process of enology down to the molecular level, and vodka is innovating in the flavor and packaging stakes.

Published By Datamonitor
12 Jul 2011
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New drinks review: cube route for tea and functional drinks

The value of cube-shaped packaging formats is being explored by drinks manufacturers, as revealed in this month's roundup of innovative launches from the industry. Conventions are being challenged in plastic bottle packaging through a new square-shaped energy drink, while in hot drinks, cubes are the latest "3D" design of choice for teabags.

Published By Datamonitor
16 Dec 2011
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New drinks review: customization trend evolves with new energy additive

A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

Published By Datamonitor
10 Feb 2012
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New drinks review: duo sachet brings "mix and match" concept to drinks

In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.

Published By Datamonitor
11 Jan 2012

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