Opinion on Paper and Packaging in Germany

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Expert View
Expert View

From less bad to more good: the personal care sustainability agenda is changing

An outcome from the 2011 in-cosmetics conference is that the focus of "sustainable beauty" is shifting, with personal care companies aiming for more positive, rather than less negative, environmental and social impacts. Industry players that communicate their sustainability initiatives in this way are likely to establish a stronger connection with consumers and will be best placed to succeed.

Published By Datamonitor
07 Apr 2011

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