Opinion on Beverages - Alcoholic in France

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Type Product title / description Pub Price
ResearchWire
ResearchWire

Alcoholic drinks: French consumers lose the spirit for vodka

Published By Datamonitor
21 Oct 2005
Expert View
Expert View

Bordeaux: The Great Wine of China

The phenomenal rise in wealth in China is reflected in a growing penchant for sophisticated collectable investments: China is now Bordeaux's main export market outside Europe. This is indicative of the loss of confidence in paper assets around the globe, as high net worths look for something secure but more enticing than bank deposits in which to park their cash in these times of uncertainty.

Published By Datamonitor
08 Nov 2010
Expert View
Expert View

Budvar court battles benefit the brand

Budejovicky Budvar and Anheuser-Busch have long argued over which brewer has the right to market 'Budweiser' beer. Despite Budvar's most recent loss in the French courts, Datamonitor's Dominik Nosalik explains that overall this battle has proved of great benefit to Budvar's marketing...

Published By Datamonitor
17 Aug 2004
CommentWire
CommentWire

Diageo: holding all the aces

Diageo is considering offering financial help to either Pernod Ricard or Constellation Brands, which are involved in a battle to acquire Allied Domecq. Diageo is in a strong position, in that it has the requisite financial muscle to support either side in the bidding war. Whichever side it aligns with, it is well placed to enhance its own offerings by acquiring some useful brands from Allied.

Published By Datamonitor
03 Jun 2005
ResearchWire
ResearchWire

Drinks: soft drink sales to grow faster than hot

Published By Datamonitor
27 Apr 2001
ResearchWire
ResearchWire

European alcohol consumption: rising in Spain, but declining in France

Published By Datamonitor
27 Apr 2004
ResearchWire
ResearchWire

European alcohol consumption: wine is still the French favorite

Published By Datamonitor
05 Jul 2004
CommentWire
CommentWire

French food labeling: consumers disconcerted by certification proliferation

France's food accreditation awards were originally intended as a guarantee of quality, but in recent years both small and large companies have been multiplying food certification schemes as a marketing tool. There are now calls for a rationalization of such schemes to avoid misleading consumers.

Published By Datamonitor
02 Mar 2004
CommentWire
CommentWire

French wines: consumption concerns in the Bordeaux vineyards

Sales of Bordeaux wines have fallen sharply over the past five years. At the Interprofessional Council for Bordeaux wines this week, many wine producers blamed the new Evin Law banning alcohol advertising, but the drop in consumption may be more directly attributable to changing consumer trends.

Published By Datamonitor
13 Apr 2004
CommentWire
CommentWire

Grand Marnier: seeking unspeakable exclusivity

Leveraging exclusivity is an important dimension in the marketing of any luxury product. While the new campaign to promote Grand Marnier's 150-year-old liqueur marks a departure from its highbrow advertising of the '90s, its overt promotion of the product's scarcity, prohibitive price, and heritage may be necessary as the luxury tag becomes increasingly accessible and, as a result, devalued.

Published By Datamonitor
14 Oct 2005

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