Opinion on Gas Stations and Forecourt Retailers in Ukraine

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Type Product title / description Pub Price
CommentWire
CommentWire

Shell: using brand capital in Ukraine

Shell has signed a joint venture agreement with Alliance Group in Ukraine that continues the company's recent strategy of investing in high-growth retail markets through partnerships. This policy allows Shell to capitalize on its brand while minimizing investment; a prudent move should these growth markets experience the same competitive pressures currently affecting Shell in its western markets.

Published By Datamonitor
24 Apr 2007

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