This month's roundup of the latest innovative personal care launches sees antibacterial hand-rubs - a category that has come into focus following recent concerns over pandemic diseases - become more mainstream, with one launch offering a range of indulgence-oriented fragrances. In other news, an on-the-go dietary supplement paste and an aerosol blusher are two of the more unusual recent launches.
Developments in the hair and skincare categories have led to the launch of a new line focusing specifically on the needs of "ethnically diverse" children, as well as a hair styling balm that takes its inspiration from the lip care segment. Meanwhile, a four-in-one product for men is among the other products to feature in this month's rundown of notable introductions in the personal care industry.
The idea of The Body Shop being bought out by an international cosmetic company would have been unthinkable a few years ago. However times and consumer trends move on, and the ethical and natural credentials of the beauty retailer make it a strong proposition in today's market. Now, with L'Oreal's resources and marketing expertise behind it, The Body Shop looks set become a major global brand.
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