Opinion on Automotive in Slovakia

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MG Rover: checking out Slovakia

In an effort to improve financial results and sales, MG Rover is looking to central Europe for the manufacture and sale of new models, and has specifically expressed an interest in Slovakia. Shifting production to lower cost countries will help MG Rover in its bid to return to profitability. However, the company should consider how such a move will affect its brand image.

Published By Datamonitor
29 Jan 2004

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