Opinion in Russia

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Type Product title / description Pub Price
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New drinks review: relaxation drinks gain appeal as antidotes to a stressed lifestyle

This month's new drinks review focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market. Such claims highlight consumers' current attraction to functional products that provide quick fixes for their body and cognitive needs.

Published By Datamonitor
05 May 2010
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New drinks review: Redux Beverages has high hopes for energy drink

Redux Beverages has caused a stir in the US, where it is marketing a new energy drink under the name of Cocaine. For obvious reasons, critics have hit out at the beverage's association with an illegal drug. Meanwhile, less controversial is the launch of a beer and fruit juice mix in Germany which has added functional ingredients and is sold in pharmacies. Perhaps healthy beer is the way forward.

Published By Datamonitor
23 Oct 2006
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New drinks review: juices get roughage treatment

An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.

Published By Datamonitor
12 Jan 2011
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New drinks review: energy drinks toast their popularity

In this month's rundown of the latest innovations from the drinks industry, energy drinks are once again venturing into new territory, this time forging an unlikely alliance with champagne in a recent launch in Germany. Meanwhile, a drink powder that claims to be able to absorb alcohol has hit shelves, while bag-in-boxes are looking to the world of high fashion to reinforce upscale positioning.

Published By Datamonitor
12 Sep 2012
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New drinks review: El Paso launches quick fix cocktail mix

A range of novel drinks packagings have been noted by Productscan Online this month, which are designed to improve the taste of the product and its ability to stand out from the crowd. These include Coors' new beer can and Hain's Smoothies with a 4-way turbo straw. Some unusual dairy products have also recently been launched, from milk made from Kamut wheat, to a cucumber-flavored cow's milk.

Published By Datamonitor
11 Oct 2006
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New drinks review: duo sachet brings "mix and match" concept to drinks

In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.

Published By Datamonitor
11 Jan 2012
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New drinks review: developing drinks for all occasions

The growing health trend has seen the release of an array of niche products, as a look at the latest launches on Productscan reveals. One such product is a new bottled water that has been created especially for diabetics, highlighting how drinks manufacturers attempt to get ahead of the competition by offering something different.

Published By Datamonitor
18 Jan 2008
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New drinks review: customization trend evolves with new energy additive

A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

Published By Datamonitor
10 Feb 2012
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New drinks review: chocolate gets beauty bonus

A drink which claims that the path to beauty can be lined with indulgent treats headlines this month's roundup of novel launches from the drinks industry. Other products claiming to have health-enhancing benefits include a fat-burning coffee and a protein-enriched smoothie, showing the ongoing creativity of manufacturers in pairing product categories with functional benefits.

Published By Datamonitor
18 May 2011
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New drinks review: beverages get ice-cool makeover

Temperature-sensitive labeling and packaging appears to provide a promising new direction for beverage marketers, with Productscan recording two new drink products which feature this technology. Developing highly visible ways of indicating when a beverage is ready to drink adds an upscale element that consumers may appreciate.

Published By Datamonitor
26 Jun 2007

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