Opinion in Europe

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Type Product title / description Pub Price
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Customer apathy cools switching hopes

Seven day bank account switching has had a limited impact, a trend that looks set to continue. The UK's sticky current account market is a result of a number of factors, among which the length of time it takes to switch providers is just one.

Published By Datamonitor
24 Oct 2013
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Western European immigrants need help saving

While immigrants from Western Europe are generally quite attractive as clients, they are the most likely to require savings products that help them to be disciplined savers.

Published By Datamonitor
16 Oct 2013
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Tap into happy hormones to boost savings

Customers are too often lured into saving through fear of what could happen if they don't. Banks would do better to emphasize the pleasurable outcomes of saving, as well as easy steps towards achieving the desired outcome.

Published By Datamonitor
11 Oct 2013
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Barclays empowers branch staff to boost loyalty

Barclays is using its most visible resource - its staff - to improve the customer experience and hence maximize customer retention. Selected branch employees have been trained to help customers use the latest technology.

Published By Datamonitor
26 Sep 2013
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eBay accelerates online/offline conflux

In unveiling its new strategies for 2013 and 2014, eBay provides a glimpse of the future of online commerce: a total blurring of the distinction between online and offline.

Published By Datamonitor
25 Sep 2013
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Digital advertising key to personalized service

The power of advertising on digital channels lies in its ability to satisfy the customer demand for a personalized experience.

Published By Datamonitor
23 Sep 2013
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Fear of fraud holding back mobile banking

Banks must act to boost consumer confidence about fraud protection if mobile banking is to hit the mainstream.

Published By Datamonitor
30 Aug 2013
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Santander backs branches

In expanding it bricks and mortar presence, Santander is backing the branch to remain the primary source of new customer acquisitions despite the growth of digital channels.

Published By Datamonitor
23 Aug 2013
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Challenger banks need to rethink acquisition strategies

The new UK switching rules will have little impact on customers' propensity to change bank accounts. Challenger banks will need to take an aggressive approach to acquiring customers and growing market share.

Published By Datamonitor
14 Aug 2013
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Greater responsibility for banks as staff hit the books

More banking staff are taking professional qualifications, meaning that if products are mis-sold, banks will be unreservedly responsible. Diligent checks and monitoring to ensure the training is put into action are essential.

Published By Datamonitor
09 Aug 2013

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