Opinion on Ingredients in Europe

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Type Product title / description Pub Price
Expert View
Expert View

High fructose corn syrup: health concerns sour appeal

Datamonitor's Productscan Online database reports that the number of new food & beverage products launched worldwide claiming to have no high fructose corn syrup has nearly tripled so far in 2007, compared to all of 2006. The figures reflect a perception among consumers that the ingredient is unhealthy, and food and beverages marketers are keen to disassociate their products from the sweetener.

Published By Datamonitor
13 Sep 2007
Expert View
Expert View

New food review: sports nutrition hits cereal market

Products that claim to enhance sports performance or to provide the user with more energy have been popular in recent years, entering a variety of food categories such as sports bars. Product Launch Analytics has reported on a new sports nutrition product that claims to be the first sports-focused breakfast cereal, leading the market into new territory.

Published By Datamonitor
20 Jan 2009
Expert View
Expert View

New food review: chewing gum gets more interesting

Given the dominance of a select few companies in the market, the chewing gum sector appears ripe for innovation. Indeed, this month's roundup of new product launches features a gum that claims to aid the feeling of fullness and one that is said to biodegrade quickly after disposal. These are two features that could make the industry sit up and take note.

Published By Datamonitor
28 Apr 2009
Expert View
Expert View

New food review: sweetening the market with new health claims

Health and wellness continue to be key themes of new food launches, as this month's selection of notable introductions shows. An energizing gum created through a novel technique has been launched, as well as new healthier sweeteners, showing that marketers are targeting consumers that want to start the year on a healthy note.

Published By Datamonitor
25 Jan 2010
Expert View
Expert View

Aligning growth in the home brewing sector with new market opportunities

With the surge in real ale and the greater desire of consumers to know more about the provenance and production of their food and drink, home-brewing is a growing pastime in the UK. Ingredient manufacturers, such as those of gluten-free brewing yeast, can capitalize on this trend by marketing their products directly to these consumers through more mainstream channels.

Published By Datamonitor
09 May 2011
CommentWire
CommentWire

Aspartame: safety concerns must be allayed alongside providing usage guidance

Aspartame is the most widely used artificial sweetener in the world. Despite this, the controversy regarding its safety refuses to end, posing a challenge to its success. However, alongside addressing such concerns with credible information, companies must also educate consumers to use the sweetener appropriately through marketing at their target audience and emphasizing the product's purpose.

Published By Datamonitor
01 Jun 2011
Expert View
Expert View

Comax Flavors introduces a promising flavor-masking ingredient

Comax Flavors hopes to expand in the flavor ingredients market with the launch of Comax's Sodium-Masking Flavors. A key selling point of the new ingredient is that it helps to mask the unintended salty taste in sports beverages. In products such as these where sodium is a winning addition but an overly salty taste is undesirable, masking ingredients are a welcome innovation.

Published By Datamonitor
07 Jun 2011

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