New drinks review: relaxation drinks gain appeal as antidotes to a stressed lifestyle

This month's new drinks review focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market. Such claims highlight consumers' current attraction to functional products that provide quick fixes for their body and cognitive needs.

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New drinks review: focusing on the needs of non-traditional energy drinkers

January's new drinks launches concentrated on the energy drinks sector, with a plethora of new product launches aiming to appeal to various consumer groups and needs. These include drinks for women and children, suggesting that the sector is encouraging non-traditional drinkers to enter the market with products that could appeal to their requirements.

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McDonald's: Europe drives growth

New sales figures confirm that the fast food chain is more reliant than before on European outlets, with a focus on refurbishing existing venues rather than creating new ones proving successful for the company. Relying on existing stores for sales has been a successful short-term strategy, but the firm will now be hoping economic improvements will help maintain growth.

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New food review: guilt-free indulgence products are the order of the day

Many consumers are looking to enhance the healthiness of their diets, but are unwilling to sacrifice sensory benefits in order to achieve this. Various manufacturers have focused on addressing this demand with new products, with recent launches including an acai variety of chocolate pudding and hamburger-flavored sunflower seeds. This focus is expected to continue to gain momentum in the future.

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New drinks review: liqueurs present a healthier front

In this month's new drinks review, various alcoholic drinks that contain healthy ingredients have hit the market. These include an acai flavored vodka and an olive flavored gin. This focus shows the industry's aims to piggyback onto the health foods market with its own interpretations, but it remains to be seen if consumers will take a liking to this development.

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Potato chips: top flavors in new products

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New drinks review: coffee gets a makeover as a relaxation aid

This month's new drinks review finds that market players are getting ever more experimental in their attempts to give their products stand-out appeal, with recent launches including a relaxation coffee, a family made private label lemonade, and a bottled water with an attached straw. This shows that the downturn is not inhibiting innovation but actively encouraging it.

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Pump and aerosol air fresheners: top fragrances in new products

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New personal care launches by category, September and November 2009: eye make-up significantly down

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New drinks launches by category, September to November 2009: juices and carbonates see growth

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