Opinion on Consumer Insights in Europe

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Type Product title / description Pub Price
CommentWire
CommentWire

Britvic: tweenagers prove elusive

Britvic's recently launched Freekee Soda soft drink faces a make or break summer period. With faltering sales three months into launch, Britvic is realizing the difficulties of appealing to young consumers. Despite their growing purchasing power, tweenagers are a difficult consumer group to crack.

Published By Datamonitor
01 Jul 2003
CommentWire
CommentWire

Proctor & Gamble: sunny delight not so hot

Proctor & Gamble [PG] has put its drinks brands Sunny Delight and Punica up for auction. The decision to sell Sunny Delight in particular marks a realization that recent negative publicity and changing consumer trends have affected the future revenue prospects of the brands.<BR />

Published By Datamonitor
18 Jul 2003
CommentWire
CommentWire

EU food claims: now 100% accurate

The EU has announced proposals to ensure that all product claims are backed by fact and do not mislead consumers. This has alarmed manufacturers and advertisers, who believe they may no longer being able to provide the information they want. However, despite their protests, the EU will stick to its guns to continue its mission of targeting growing obesity rates.

Published By Datamonitor
22 Jul 2003
CommentWire
CommentWire

Anheuser-Busch: going light

With the UK launch of Michelob Ultra, Anheuser-Busch [BUD] is revisiting old ground. The move comes just two years after the brewer pulled Bud lite, a similar low calorie beer alternative. Although consumer health concerns have risen since then, success for the new variant depends on effective communication and deciphering the extent to which UK consumer attitudes to beer are changing.

Published By Datamonitor
06 Aug 2003
CommentWire
CommentWire

Healthy food: packed lunch potential for CPG companies

A new report from the Food Standards Agency shows that children's packed lunches are high in fat, salt and sugars - worse in fact than school meals. Food companies can profit from the concern this causes by creating ranges of healthy, fun meals which parents and children will both find attractive.

Published By Datamonitor
08 Sep 2003
CommentWire
CommentWire

Thresher Group: Blockbuster competition

Thresher Group is looking to become a one-stop shop for all that a consumer could want for a good night in. Alongside its alcoholic drinks range it is planning to offer indulgent meals as well as movies to rent. This move highlights a trend towards offering an occasion-specific proposition and the lucrative potential of targeting 'staying in'.

Published By Datamonitor
23 Sep 2003
CommentWire
CommentWire

Healthy foods: meat-reducers on the rise

Recent findings show that the British consumer is becoming less wary of meat than in recent years. However, the number of 'meat-reducers' - people including more vegetarian meals into their diet - continues to grow. Marketing to meat-reducers means highlighting a range of positive benefits, particularly health and taste, to convince them to buy the product.

Published By Datamonitor
25 Sep 2003
CommentWire
CommentWire

Coffee Republic: drink up please

Troubled drinks chain Coffee Republic is scrapping the 'Friends' look, removing its sofas and changing its store design to a New York deli format. The tactic is highly appropriate given the current barrage of undifferentiated coffee shops, coupled with inner city lifestyles that are growing ever more conducive to fast casual food and drink venues.

Published By Datamonitor
30 Sep 2003
CommentWire
CommentWire

Food labeling: EC to implement truthful health claims

The food industry claims that new EC legislation will force it to print negative health claims. To clarify matters, the EC has once again released a statement showing that the real effect of the legislation will be to ensure that consumers are honestly informed about the health value of foods.

Published By Datamonitor
06 Oct 2003
CommentWire
CommentWire

Whole Foods Market: organic prices remain a barrier

The comparatively high price of organics has been shown to be a stumbling block to market growth. Given that the higher prices typically reflect the true costs of production, manufacturers and retailers worldwide need to place more emphasis on consumer education and price justification.

Published By Datamonitor
16 Oct 2003

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