New drinks review: energy drinks toast their popularity

In this month's rundown of the latest innovations from the drinks industry, energy drinks are once again venturing into new territory, this time forging an unlikely alliance with champagne in a recent launch in Germany. Meanwhile, a drink powder that claims to be able to absorb alcohol has hit shelves, while bag-in-boxes are looking to the world of high fashion to reinforce upscale positioning.

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PLA Innovation of the Week: a cheeky craft beer that thumbs its nose at the Olympic Games

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PLA Functional Innovation of the Month: beer breaks new ground by supporting the digestive system

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New drinks review: probiotics give beer a functional boost

The diversification of beer into functional territory leads this month's roundup of the latest innovations from the drinks industry, with an alcohol free beer that promotes health debuting in Germany. Also looking to draw in health-conscious consumers is a novel melding of coconut water and ready-to-drink coffee, while flowers and vegetables are being used to create unusual smoothie combinations.

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New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

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New drinks review: canned drinks go healthy with vegetable innovations

Unusual vegetable-based drinks are the highlight of this month's roundup of innovative product launches from the drinks industry, as canned tomato and zucchini drinks hit the shelves. In other news, drinking chocolate is a focus of innovation, with two novel formulations, while concerns about pack security and hygiene have extended to energy drinks with the launch of a new lidded can design.

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Long live the Queen, and British innovation

Britain will be celebrating the Queen's Diamond Jubilee on June 2, and as part of the celebrations a series of innovative Jubilee-themed products are taking pride of place on supermarket shelves this summer. Product Launch Analytics has discovered that there is something to make everyone smile, from special edition jars of Marmite to specially designed chocolates, truffles, champagne, and tea.

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New drinks review: QR branding sees wine embrace the smartphone era

The emergence of QR codes in line with growing consumer take-up of smartphone technology is offering diverse marketing and branding opportunities to consumer goods companies, as evidenced by the sparkling wine launch that headlines this month's rundown of drinks innovations. Meanwhile, new flavors are emerging in the gin segment and novel formats are being explored for liqueurs and bottled water.

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PLA Innovation of the Week: a new vodka product with a built-in aerator

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Pack-Track Innovation of the Month: Friels Pure Apple Cider

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