Digital video: the BBC train pulls up to the YouTube platform

The British Broadcasting Corporation has announced the launch of a deal to provide content through three channels on the web's most popular video aggregator - Google's YouTube. This move adds weight to the argument that the BBC is moving away from its position as a publicly funded broadcaster and becoming a more commercially-focused organization.

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Telecoms, media and entertainment developments set to significantly transform the landscape

Consumers are adopting technologies and services that blur the boundaries between entertainment and communication. Furthermore, research shows that, ultimately, the driving force for the adoption of technologies in the media and broadcasting sector is determined by the level of consumer demand and acceptance of new services, not by how good the technology looks.

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European service stations: more advertising space should be devoted to fuel cards

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Mobile broadcast TV subscribers to exceed 150 million by 2012

Mobile broadcast television combines two of the most successful consumer products in history; television and mobile telephony. The number of mobile broadcast TV subscribers is expected to grow from a mere 4.4 million today to 155.6 million by the end of 2012. However, while mobile broadcast TV is continually being touted as the 'next big thing,' there are considerable hurdles to be overcome.

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Outbound sales & marketing changing in response to consumer backlash

Although outsourcers will continue to provide a solid mix of offerings related to horizontal functionality, the manner in which traditional services are delivered is shifting. The handling of outbound sales & marketing in particular is changing, in response to consumer backlash. In addition, outsourcing vendors have their fingers on the pulse, and have new services such as 'warm calling' cued.

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The importance of measurement and management in outsourcing

It has recently been reported that the BBC has not achieved the cost savings it was expecting from the 10-year outsourcing arrangement it has with Siemens Business Services. There are some valuable lessons to be learned from this example for all organizations either undertaking or considering outsourcing.

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Standardizing European mobile TV at the price of competition?

The European Commission has announced its backing of Nokia's DVB-H mobile broadcast TV standard. This development should aid significantly in driving the mass adoption of mobile broadcast TV services as a whole, although that it might come at the price of reducing open market competition.

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Service innovation is crucial in the competitive TV marketplace

Digital TV services are expected to reach around 165 million homes in western Europe and the US by 2012. Further, with consumers able to access broadcast video content via a variety of methods, including cable, satellite and mobile broadcast TV, service operators are up against massive competition, and innovation through digital service provision will be a crucial factor for survival.

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Multi-platform distribution will be crucial for broadcasters in 2008

The next 12 months will see the broadcast sector addressing new models for distribution and advertising in a bid to retain and attract new audiences. The transforming communications and entertainment sector presents challenges to traditional broadcasters. To remain competitive, digital TV players must utilize technological solutions to aide in multi-platform distribution and value-add services.

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Mars: creating nostalgic appeal

Masterfoods chocolate brand Mars is re-introducing its 'Work, rest and play' slogan, with a modern twist. In an attempt to reinvigorate the brand's heritage, a new television advert will use a condensed version of the strapline. The ad is further evidence of chocolate producers using nostalgic appeal to target consumers, but companies need to ensure that any core brand values remain relevant.

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