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The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.
Of the four people to have contracted the human form of mad cow disease in France so far, two have died. Both were regular customers of steakhouse chain Buffalo Grill. Allegations that the chain served British beef while it was banned in France have made headlines around Europe. The case once again highlights public concern and skepticism over food safety.
Consumer behavior has shifted toward a preference for dining at home rather than in restaurants, due to tightened budgets and the growing awareness of the need for a healthy diet. For food manufacturers and supermarkets, meeting these consumer needs, while also taking into account that they have limited time available outside of work, will be key if they are to withstand the economic downturn.
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