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Breakfast giant Kellogg's has announced a net income fall of 6% in Q3, citing declining cereal sales and a product recall as key factors. While a recall is unusual and unforeseen, the result highlights the challenges posed in such a mature category. Kellogg's faces the problem not only of battling multiple competitors, but also the attitudes of consumers towards breakfast consumption in general.
Published By Datamonitor
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03 Nov 2010 |
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