Opinion on Soft Drinks in India

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Type Product title / description Pub Price
CommentWire
CommentWire

Coca-Cola: a second shot at energy drinks

Considering its position as the world's largest soft drinks firm, it is somewhat of a surprise that Coca-Cola has not had a genuinely successful energy drink in India. Now, the company hopes to address this shortfall with the launch of Burn. Perhaps crucially, a distribution strategy which distances Coca-Cola from established energy drinks firms could play a major part in successful market entry.

Published By Datamonitor
27 Nov 2009
Expert View
Expert View

New drinks review: developing plastic bottle alternatives

Manufacturers are beginning to respond to consumer concerns over packaging, and as a result, a variety of renewable materials are now being used instead of plastic bottles. This month, Productscan recorded the launch of a corn-based water bottle in the US, highlighting one alternative to plastic packaging.

Published By Datamonitor
16 Jul 2008
CommentWire
CommentWire

Coca-Cola: international ethics could mean reputation rescue

In an attempt to hold onto $1.3 million worth of contracts with a US university, Coca-Cola has agreed to carry out an independent audit of its business practices in India and Colombia. This could be an astute means of boosting Coca-Cola's reputation - providing the findings emerge in its favor.

Published By Datamonitor
21 Jun 2005
ResearchWire
ResearchWire

India soft drinks: solid growth to 2006

Published By Datamonitor
04 Dec 2002
CommentWire
CommentWire

Coca-Cola: on-the-go in India

The on-the-go market has been taking off across the world. Coca-Cola is toying with the idea of making its tea and coffee available in India through vending machines, which has a good chance of succeeding if the locations are right. Otherwise Coca-Cola will find it hard to gain much of an advantage, given the firm hold its rivals have on the market.

Published By Datamonitor
23 Nov 2001

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