Opinion on Beverages - Alcoholic in Vietnam

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Budweiser: raising a glass to another new market

Budweiser is set to launch in Vietnam, following Anheuser Busch's export deal with local brewer Gannon. The deal highlights Anheuser's strategy of making further investments in foreign markets, particularly in the Asia Pacific region, following weak growth in the US. This initiative should prove beneficial to the company, due to the Vietnamese market's growth potential.

Published By Datamonitor
09 Jun 2008

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