Opinion on Food in Australia

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Type Product title / description Pub Price
Expert View
Expert View

Marketing healthier formulations: a stealthy approach to health

Calls have been made for food companies to increase their efforts to improve the health profile of their products, with particular emphasis placed on salt content. While there can be no doubt that manufacturers should strive to improve their formulations, the way in which these improvements are communicated can significantly influence how consumers respond to them.

Published By Datamonitor
01 Mar 2010
CommentWire
CommentWire

Australia: Victorian government proposes fast food industry reforms

The Victorian government is considering imposing a mandatory calorie count on fast food menus. Similar efforts introduced in New York had a strong impact on consumer behaviors. Looking forward, Datamonitor views the move as an important step toward the industry developing healthier meal options and greater transparency to its food offerings.

Published By Datamonitor
01 Mar 2010
Expert View
Expert View

Australian obesity conference fails to lead to an agreed approach on tackling the disease

The Inaugural Australian Obesity Summit took place in Sydney on March 29-30, 2010. Despite a consensus being reached as to the severity of the obesity problem in Australia, with most agreeing that about 60% of Australian adults are overweight or obese, there was an absence of cohesion in regards to whether obesity policy in terms of consumer goods should be government- or self-regulated.

Published By Datamonitor
31 Mar 2010
Expert View
Expert View

New food review: guilt-free indulgence products are the order of the day

Many consumers are looking to enhance the healthiness of their diets, but are unwilling to sacrifice sensory benefits in order to achieve this. Various manufacturers have focused on addressing this demand with new products, with recent launches including an acai variety of chocolate pudding and hamburger-flavored sunflower seeds. This focus is expected to continue to gain momentum in the future.

Published By Datamonitor
13 Apr 2010
Expert View
Expert View

New food review: yogurt to outmuscle the competition

The constant search for the new 'breakthrough' functional ingredient shows little sign of abating, and this month's roundup of novel food launches highlights two such ingredients looking to make headway in the food industry. In yogurts, a new ingredient is promising to lower body fat and increase muscle, while in the food mixes category a new "super vegetable" is staking its claim.

Published By Datamonitor
05 May 2010
CommentWire
CommentWire

Woolworths and IGA: supermarkets go local

Independent grocery network IGA recently launched an advertising campaign emphasizing the local individualism of each of its 1,000 independent stores. The launch came days after Woolworths announced it would clearly label its range of Tasmanian produce. Supermarkets are increasingly tapping into the 'local' trend, driven by consumers' desire to support and feel part of their community.

Published By Datamonitor
30 Jul 2010
Expert View
Expert View

Aldi courts the green market with adoption of carbon label program

Last month, grocery retailer Aldi became the first retailer in Australia to launch a carbon footprint label in its stores, introducing an everyday olive oil range that features a Carbon Reduction Label. The launch will appeal to the growing number of environmentally conscious Australians, but competing environmental and ethical claims may impact upon its success.

Published By Datamonitor
09 Nov 2010
Expert View
Expert View

Widespread flooding in Australia will see ongoing consequences for local food market

Various parts of Australia have been struck by devastating floods, the impact of which is having a direct effect on food prices. For at least the next few months, Australian consumers will be faced with a choice: continue supporting local farmers by purchasing local produce at higher prices, or turn to cheaper imports in order to save money.

Published By Datamonitor
06 Jan 2011
Expert View
Expert View

Why Kellogg's Special K is emphasizing what consumers can gain through healthy eating

Special K has unveiled a new campaign which focuses on the emotional benefits of following a diet regime rather than the absolute number of pounds shed. It seeks to inspire more positivity and less guilt where weight is concerned, with the intention of helping consumers to stick to their goals. This approach may well help to overcome certain hurdles which have tripped dieters in the past.

Published By Datamonitor
06 Jan 2011
Expert View
Expert View

Australian Product of the Year awards celebrate CPG innovation

Winners in the Australian Product of the Year awards have shown how product innovation can be achieved in different ways, not just through technological advances or entirely new offerings, but also by building on existing products. Datamonitor research shows that such innovation is well received by customers and can be a route to sustained success.

Published By Datamonitor
10 Feb 2011

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