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Product title / description
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Pub
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Price |
Expert View
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Vegemite, one of the most popular food brands in Australia, has been forced to scrap the ill-fitting name 'iSnack2.0' after being lambasted both by consumers and the media. Despite the widespread criticism of the name and its withdrawal, Datamonitor views the intense media debate as a boon to a brand struggling with slowing sales.
Published By Datamonitor
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05 Oct 2009 |
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CommentWire
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US clothing retailer Gap has opened its first store in Australia in a bid to capitalize on the market's potential, stating that it intends to focus its brand positioning on product quality rather than discounting. However, as Australian consumers are continuing to be driven by value, Gap will have to offer a compelling proposition in order to gain favor among the growing legion of bargain hunters.
Published By Datamonitor
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15 Sep 2010 |
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Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.