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CommentWire
CommentWire

Commbank: looking to educate tomorrow's customers, today

The Commonwealth Bank of Australia has launched Coinland, a virtual online game designed to educate primary school children in money management and the consequences of spending. With new Datamonitor findings highlighting a lack of understanding and engagement between banks and consumers, this new initiative sees Commbank well poised to capitalize on this gap in the market.

Published By Datamonitor
21 Apr 2010

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