Opinion on Beverages - Non-Alcoholic in Colombia

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Type Product title / description Pub Price
CommentWire
CommentWire

Coca-Cola: international ethics could mean reputation rescue

In an attempt to hold onto $1.3 million worth of contracts with a US university, Coca-Cola has agreed to carry out an independent audit of its business practices in India and Colombia. This could be an astute means of boosting Coca-Cola's reputation - providing the findings emerge in its favor.

Published By Datamonitor
21 Jun 2005
Expert View
Expert View

New drinks review: whisky and rum get on-the-go appeal

The decline in on-trade alcohol consumption and the growing influence of the off-trade market are leading manufacturers to cater for an ever more diverse range of drinking occasions, as illustrated by two new convenience formats in the spirits market. A hot chocolate drink with enhanced relaxation attributes is another launch to feature in this month's roundup of drinks industry innovations.

Published By Datamonitor
22 Mar 2012

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