In an attempt to hold onto $1.3 million worth of contracts with a US university, Coca-Cola has agreed to carry out an independent audit of its business practices in India and Colombia. This could be an astute means of boosting Coca-Cola's reputation - providing the findings emerge in its favor.
The decline in on-trade alcohol consumption and the growing influence of the off-trade market are leading manufacturers to cater for an ever more diverse range of drinking occasions, as illustrated by two new convenience formats in the spirits market. A hot chocolate drink with enhanced relaxation attributes is another launch to feature in this month's roundup of drinks industry innovations.
This month's rundown of the latest novel launches from the household goods industry features a new dishwashing detergent with sanitizing benefits and novel packaging. Other notable products include wet wipes specifically designed to clean up the mess of DIY projects and an air freshener with a quirky design that could appeal to younger consumers.
The perils of taking wine home in hold luggage as a holiday souvenir are addressed in an innovative product which heads this month's roundup of the latest novel household goods launches. In other news, a number of garment-specific laundry detergents have become available, and the coffee fragrance has entered the cleaning category.
Edit my basket
© Datamonitor 2013. All rights reserved
Terms & Conditions