Opinion in Brazil

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Type Product title / description Pub Price
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MasterCard and Telefonica "Zuum" into Brazil's unbanked

Zuum, the mobile payment service launched in Brazil by MasterCard and Telefonica, will tap into a big market opportunity but it will not be an easy road to mass adoption.

Published By Datamonitor
29 May 2013
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UBS Brazil: crunch time

UBS finally received a banking license and approval to take over Link Investimentos in early 2013 after an arduous two year wait. Now sources at the bank suggest it is cutting non-wealth management staff. 2013 is becoming a crunch year for UBS to cement its local presence.

Published By Datamonitor
17 Apr 2013
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Carnival time for Brazilian philanthropy

Philanthropic services for HNW individuals will increase in demand over the next two years. Wealth managers in Brazil cite a fear of rising income taxes as a reason for increased interest. Brazil is well-placed to see a rise in philanthropy with numerous charitable organizations. Moreover, philanthropy is not restricted to the UHNW population.

Published By Datamonitor
04 Jan 2013
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Mobile POS: not just for rich countries

ABSA and Bank of America have both recently launched mobile POS services allowing small business customers to accept card payments using a smartphone. These rollouts in two very different markets highlight the growing popularity of mobile POS devices. Datamonitor research suggests that the opportunities for mobile POS are strongest in developing countries.

Published By Datamonitor
17 Dec 2012
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An opportunity in Brazil: local hedge funds

The average Brazilian HNW investment portfolio has almost a quarter of its funds in alternative investments, with the popularity of the local hedge fund market a major motivation. The funds are more strongly regulated than their European equivalents and demand greater regulatory compliance, but this burden should not discourage foreign firms, given the demand for such products.

Published By Datamonitor
30 Nov 2012
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Brazilian wealth managers should consider expanding to cover more of the country

Foreign firms in Brazil have encountered strong competition from local players, and red tape has stalled M&A activity. Organic growth has also been muted, as Sao Paulo and Rio de Janeiro remain the key centers for wealth management, but broadening prosperity across the nation should encourage wealth managers to move beyond the affluent south.

Published By Datamonitor
30 Oct 2012
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BRIC wealth markets to continue on their growth path, albeit at a slower pace

The BRIC wealth markets experienced among the highest growth globally in terms of liquid assets held by affluent individuals during 2006-11. While this trend is set to continue, growth is set to slow slightly in light of a worsening eurozone crisis and its impact on the global economy.

Published By Datamonitor
08 Oct 2012
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Brazil ranks among the top 10 markets globally for retail allocation into non-deposit investments

One measure of financial maturity is the proportion of a country's retail savings and investments balance held in equities, mutual funds, and bonds. Such products provide wealth managers with greater income and are a useful differentiator for international players entering a new market. As a rapidly growing wealth management market, Brazil has a high level of investment outside of deposits.

Published By Datamonitor
28 Sep 2012
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New personal care review: lip cosmetics hope success is sweet

Novelty confectionery flavors in lipstick headline this month's roundup of product innovations from the personal care industry, with unusual new varieties making their debut in both Brazil and the US. Elsewhere, in bath products, indulgence is being emphasized by a pack resembling a bottle of chocolate sauce, while a supplement launch is offering men the possibility of "beauty from within."

Published By Datamonitor
14 Sep 2012
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New food review: ice and vegetables help instant noodles to diversify

This month's food innovation review looks at how manufacturers are seeking to enhance instant noodles by offering unusual sensory experiences, with a new launch designed to be mixed with ice and eaten cold, and another using vegetable formulations to hint at health benefits. Elsewhere, lime-based flavors, perhaps inspired by alcoholic cocktails, could be making a comeback in savory products.

Published By Datamonitor
11 Sep 2012

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