Opinion in Brazil

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Type Product title / description Pub Price
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New household products review: giving tap water the purity treatment

The impurity of everyday tap water and the problems that this can cause for health and in household maintenance is a preoccupation for a number of manufacturers, as evidenced by this month's roundup of novel household goods launches. Three new products are claiming to combat problems such as scale build-up and soft water, each using non-chemical ingredients to underscore their natural positioning.

Published By Datamonitor
30 Jun 2010
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New household products review: ions to make dishwashers more hygienic

This month's rundown of the latest novel launches from the household goods industry features a new dishwashing detergent with sanitizing benefits and novel packaging. Other notable products include wet wipes specifically designed to clean up the mess of DIY projects and an air freshener with a quirky design that could appeal to younger consumers.

Published By Datamonitor
08 Jun 2011
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New household products review: laundry gets germ-killing bonus

An antibacterial additive for laundry detergent and a cleaning solution for electronic gadgets are the picks of this month's novel launches in the household goods industry. Both products play on aspects of modern consumer lifestyles, with one tapping into current preoccupations with the threat of contagious diseases, and the other underlining the proliferation of electronic devices in households.

Published By Datamonitor
14 Nov 2010
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New household products review: luxury beckons for air fresheners

The trend for air fresheners to be decorative as well as functional has taken another leap, as outlined in this month's rundown of innovative household products. Two new launches are making use of marble diffusers and jewelry bag designs, as air fresheners explore their potential as a luxury item. In other news, alternative materials are continuing their march in the household paper category.

Published By Datamonitor
14 Jun 2012
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New household products review: multifunctional benefits boost product appeal

Offering multiple benefits in a single product seems to be a growing preoccupation for household goods manufacturers. This month's roundup of new household goods reveals a plethora of product and environmental benefits bundled into single launches, from multifunctional detergents to eco-friendly sandwich bags.

Published By Datamonitor
05 May 2010
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New household products review: plastic bags make a stand

In this month's rundown of the latest innovations from the household goods industry, new storage solutions have been developed that could see plastic bags take a more permanent place in pantries and food cupboards. Meanwhile, dish detergents are looking to boost premium appeal through the use of moisturizers and upscale fragrances.

Published By Datamonitor
12 Jul 2011
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New household products review: putting the heat on rodent pests

A wasabi-based mouse repellent product has been released in Japan, a development that further underscores the ingredient's move away from the food segment, as manufacturers explore its diverse practical applications. A "steaming" dryer ball and a series of functional home fragrances also feature in this month's roundup of novel product launches in the household goods industry.

Published By Datamonitor
12 Jan 2011
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New household products review: shedding light on pet odors

Odor elimination features in this month's rundown of the latest household goods launches, with one producer suggesting that pet odors can be removed at the flick of a switch, while another has utilized volcanic crystals. Other novel launches include a household paper manufacturer optimizing the space in the center of toilet rolls, and another turning tissue into a medical testing kit.

Published By Datamonitor
11 Aug 2011
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New household products review: soy scrubs up for novel cleaning sponge launch

In this month's rundown of innovations in the household goods industry, the ubiquity of soy in Brazilian consumer goods has led to its diversification into the cleaning accessories category. Meanwhile, honeyberry is another ingredient looking to make its mark as part of a new dish detergent launched in the US.

Published By Datamonitor
10 Feb 2012
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New household products review: stackable detergent refills promote green credentials

Proving that developing environmentally friendly packaging that is easy to transport and recycle is very much a key issue, a new range of stackable and refillable detergent products has gone on sale in Italy. Other innovations in this month's roundup of the latest launches from the household goods industry are superfruit-inspired dish soaps and a scented candle that doubles as a mood light.

Published By Datamonitor
09 Nov 2011

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