Opinion in Brazil

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Type Product title / description Pub Price
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New drinks review: breathing new life into the coffee market

Inhalers, caffeine accelerators and superfruit antioxidants are just some of the ways in which drinks manufacturers are attempting to differentiate themselves in the crowded coffee market, as this month's roundup of new drinks launches reveals. These latest innovations demonstrate how producers are capitalizing on both health and convenience benefits to keep their products one step ahead.

Published By Datamonitor
30 Jun 2010
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New drinks review: canned drinks go healthy with vegetable innovations

Unusual vegetable-based drinks are the highlight of this month's roundup of innovative product launches from the drinks industry, as canned tomato and zucchini drinks hit the shelves. In other news, drinking chocolate is a focus of innovation, with two novel formulations, while concerns about pack security and hygiene have extended to energy drinks with the launch of a new lidded can design.

Published By Datamonitor
14 Jun 2012
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New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

Published By Datamonitor
18 Jul 2012
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New drinks review: chocolate gets beauty bonus

A drink which claims that the path to beauty can be lined with indulgent treats headlines this month's roundup of novel launches from the drinks industry. Other products claiming to have health-enhancing benefits include a fat-burning coffee and a protein-enriched smoothie, showing the ongoing creativity of manufacturers in pairing product categories with functional benefits.

Published By Datamonitor
18 May 2011
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New drinks review: customizable kicks arrive on the drinks market

This month, innovations include products which allow consumers to adulterate their drinks creatively. One such example is a drink 'spiking' kit that ferments juice into alcohol, while another is flavorless caffeine crystals that give drinks an energy boost. Both products show how manufacturers are looking to customizable products that offer consumers a more 'hands on' experience.

Published By Datamonitor
08 Sep 2010
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New drinks review: customization trend evolves with new energy additive

A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

Published By Datamonitor
10 Feb 2012
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New drinks review: duo sachet brings "mix and match" concept to drinks

In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.

Published By Datamonitor
11 Jan 2012
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New drinks review: health drinks add on-the-go appeal

As seen in this month's rundown of the latest innovative drinks launches, the single-use and shot formats continue to penetrate the market, with new products including a single-serve detox drink and a shot-type product designed to relieve the symptoms of cold and flu. Both highlight the popularity of functional products that can fit into consumers' increasingly mobile lifestyles.

Published By Datamonitor
10 Dec 2010
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New drinks review: juices get roughage treatment

An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.

Published By Datamonitor
12 Jan 2011
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New drinks review: liqueurs present a healthier front

In this month's new drinks review, various alcoholic drinks that contain healthy ingredients have hit the market. These include an acai flavored vodka and an olive flavored gin. This focus shows the industry's aims to piggyback onto the health foods market with its own interpretations, but it remains to be seen if consumers will take a liking to this development.

Published By Datamonitor
13 Apr 2010

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