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Expert View
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A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.
Published By Datamonitor
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10 Feb 2012 |
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In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.
Published By Datamonitor
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11 Jan 2012 |
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Expert View
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As seen in this month's rundown of the latest innovative drinks launches, the single-use and shot formats continue to penetrate the market, with new products including a single-serve detox drink and a shot-type product designed to relieve the symptoms of cold and flu. Both highlight the popularity of functional products that can fit into consumers' increasingly mobile lifestyles.
Published By Datamonitor
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10 Dec 2010 |
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Expert View
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An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.
Published By Datamonitor
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12 Jan 2011 |
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Expert View
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In this month's new drinks review, various alcoholic drinks that contain healthy ingredients have hit the market. These include an acai flavored vodka and an olive flavored gin. This focus shows the industry's aims to piggyback onto the health foods market with its own interpretations, but it remains to be seen if consumers will take a liking to this development.
Published By Datamonitor
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13 Apr 2010 |
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Expert View
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Drinks manufacturers continue to prove their innovative streak in packaging designs, with Productscan Online reporting some novel developments this month. One such product is a child-friendly fruit drink with an extra large top. Meanwhile, a more charitable side to drinks production has been noted with US-based Trinity Products giving away 10% of its new energy drink profits to charity.
Published By Datamonitor
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26 Jun 2006 |
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Expert View
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Redux Beverages has caused a stir in the US, where it is marketing a new energy drink under the name of Cocaine. For obvious reasons, critics have hit out at the beverage's association with an illegal drug. Meanwhile, less controversial is the launch of a beer and fruit juice mix in Germany which has added functional ingredients and is sold in pharmacies. Perhaps healthy beer is the way forward.
Published By Datamonitor
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23 Oct 2006 |
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Expert View
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Aiming to encapsulate the experience of smoking in a bottle, a new tobacco-based beverage heads this month's summary of the most recent innovative launches from the drinks industry. In other news, a novel extract has made its debut in Russia, while in the Philippines the coconut fruit has inspired unusual packaging.
Published By Datamonitor
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15 Apr 2011 |
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Expert View
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A soft drink which claims both not to cause tooth decay and to actively prevent it headlines this month's rundown of the latest drinks industry innovations. The launch can be seen as part of a move to reverse any negative associations with what are commonly perceived to be "junk" products. Meanwhile, a tofu-based drink and an Amazonian fruit beer have hit the shelves in Europe and South America.
Published By Datamonitor
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09 Nov 2011 |
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Expert View
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In this month's review of beverage launches, the innovation potential of bottled water is being explored by drinks manufacturers. A striking "divided" bottle with separate compartments for water and flavoring has been launched in Russia, while concentrate powders have been reimagined as an on-the-go item, and spring water designed specifically for making baby food has hit shelves in Europe.
Published By Datamonitor
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05 Apr 2012 |
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