Published within
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CommentWire
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PepsiCo has revealed a $3 billion investment package for its Mexican operations, providing further proof that the company is looking to build up its non-US business in the face of an economic downturn. With Mexico showing better growth potential in both the company's core businesses of snacks and carbonates, PepsiCo appears to have made a strong investment decision.
Published By Datamonitor
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24 Nov 2008 |
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CommentWire
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Starbucks' internationalization continues apace: it will open its first store in Mexico this year, followed by ambitious expansion throughout the Latin American region. But while coffee shop culture is said to be sweeping Latin America, it remains to be seen whether Starbucks' premium strategy can succeed while economic hardship is rife.
Published By Datamonitor
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28 Feb 2002 |
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