Italy's Benetton has formed a strategic alliance with department store chain Sears Roebuck de Mexico as part of its aim to expand the company's presence through new stores and concessions. The deal with Sears Mexico will increase the distribution of the United Colours of Benetton brand in the country, and forms the first step towards expansion in Latin America.
Gap is set to boost its presence in Mexico after signing a franchise agreement with the leading Mexican department store chain, Liverpool. The US clothing giant aims to ramp up its international presence through franchise agreements and close the gap on its key rivals Inditex and H&M, which have both expanded abroad extensively in recent years.
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