Opinion in South and Central America

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Amex launches Twitter payments

American Express has extended its Sync service with social media site Twitter to allow users to pay for purchases using special hashtags. Although unlikely to remain anything but a niche offering, Amex's move is focused more on its traditional space of consumer targeting and reward programs.

Published By Datamonitor
18 Feb 2013
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Banco Sabadell using cash to push mobile payments

Banco Sabadell's Instant Money service highlights a growing trend among banks looking to use ATM cash withdrawals as a means of promoting mobile payments. However, getting the balance right between convenience and security is key to success.

Published By Datamonitor
28 Jun 2013
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Banorte targets the underbanked in Mexico using its new mobile-based program

Mexican bank Banorte has announced plans to launch a mobile-based financial services program aimed at consumers currently without access to banking services in the country. The scheme will combine a deposit account with the bank alongside a MasterCard debit card, and can be opened online. Other features include the ability to send funds from one account to another using only a mobile phone.

Published By Datamonitor
25 Jan 2012
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Big data is not the big solution

Big data can provide information on consumer behavior but doesn't provide the insight into motivations and attitudes required for customer engagement and satisfaction.

Published By Datamonitor
08 Jul 2013
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Brazil's state-owned banks bring down the cost of credit

Banco do Brasil and Caixa Economica Federal have announced that they will be lowering the cost of credit for consumers in Brazil. The government-driven move should finally provide ordinary consumers with the chance to make full use of credit cards in a country that is famous for its high APRs.

Published By Datamonitor
18 May 2012
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Children crying out for financial engagement

Children are tomorrow's banking consumers, and there is a strong business case for banks to serve the needs of this segment. However, only a minority of providers have effective strategies in place to engage with children.

Published By Datamonitor
04 Feb 2014
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Concerned about loyalty? Reach out to more women

Loyalty in banking is a perennial concern, but banks could boost their retention rates by appealing to more women.

Published By Datamonitor
11 Mar 2014
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Even the rich have credit needs

Wealth managers need to look after their clients' borrowing needs as well as their investments, or risk seeing competitors step into the breach.

Published By Datamonitor
13 Feb 2014
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Growing savings by acting on impulse

Banks need to offer an impulse saving service to foster a savings habit among customers who find it difficult to put money aside. This will help to grow the deposit base as well as assuaging negative perceptions regarding the ability to save.

Published By Datamonitor
10 Apr 2013
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High-tech branches missing the point

High-tech branches can only meet a short-term need and are unsustainable in the long term, as customers become more familiar with remote banking.

Published By Datamonitor
28 Apr 2014

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