Opinion in South and Central America

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Amex launches Twitter payments

American Express has extended its Sync service with social media site Twitter to allow users to pay for purchases using special hashtags. Although unlikely to remain anything but a niche offering, Amex's move is focused more on its traditional space of consumer targeting and reward programs.

Published By Datamonitor
18 Feb 2013
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Banorte targets the underbanked in Mexico using its new mobile-based program

Mexican bank Banorte has announced plans to launch a mobile-based financial services program aimed at consumers currently without access to banking services in the country. The scheme will combine a deposit account with the bank alongside a MasterCard debit card, and can be opened online. Other features include the ability to send funds from one account to another using only a mobile phone.

Published By Datamonitor
25 Jan 2012
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Brazil's state-owned banks bring down the cost of credit

Banco do Brasil and Caixa Economica Federal have announced that they will be lowering the cost of credit for consumers in Brazil. The government-driven move should finally provide ordinary consumers with the chance to make full use of credit cards in a country that is famous for its high APRs.

Published By Datamonitor
18 May 2012
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Growing savings by acting on impulse

Banks need to offer an impulse saving service to foster a savings habit among customers who find it difficult to put money aside. This will help to grow the deposit base as well as assuaging negative perceptions regarding the ability to save.

Published By Datamonitor
10 Apr 2013
CommentWire
CommentWire

Mars: rejecting proposals to relax chocolate definition

Mars' criticism of a possible relaxation of the rules on what defines a chocolate product in the US would appear to show the company has for once rightly predicted consumer opinion. With a growing consumer trend for premium snacks and a desire for authentic foods, a move into cheaper chocolate production could have prompted a consumer backlash against the company.

Published By Datamonitor
20 Sep 2007
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Mass affluent offshore investment is led by expats

Mass affluents and HNWs display similar behavior in terms of the percentage of their investible assets they allocate offshore. However, the drivers behind these investments are very different. Mass affluent investors are often expats sending assets to their home country, while HNWs, on the other hand, are more motivated by tax efficiency and client anonymity.

Published By Datamonitor
14 Dec 2012
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MicroSD-led NFC products may do more harm than good

DeviceFidelity's launch of an NFC-enabling cover for the iPhone follows hot on the heels of other developments to convert mobile handsets into contactless form factors. Given the sensitivity surrounding the NFC business model, this will provide added impetus for acquirers to build contactless acceptance but risks alienating mobile operators from future discussions around mobile payments.

Published By Datamonitor
28 May 2010
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Mobile banking overtaking online

Improvements in mobile banking functionality mean it is overtaking online banking and will be the main point of customer contact in the future. US Bank's Photo Bill Pay is an example of mobile banking convenience that desktops cannot match.

Published By Datamonitor
19 Mar 2013
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Mobile POS: not just for rich countries

ABSA and Bank of America have both recently launched mobile POS services allowing small business customers to accept card payments using a smartphone. These rollouts in two very different markets highlight the growing popularity of mobile POS devices. Datamonitor research suggests that the opportunities for mobile POS are strongest in developing countries.

Published By Datamonitor
17 Dec 2012
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Packaged accounts are key to rebuilding global banking revenues

By offering added-value packaged accounts in return for higher monthly fees, banks can counter the decline in their core sources of revenue.

Published By Datamonitor
21 Dec 2012

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