Carbonated drinks: new sweetener may invigorate category

The FDA has approved a new sweetener derived from stevia for use in carbonated drinks. Some of the biggest players in the industry have seen this as an opportunity to revitalize the category and arrest declining sales. However, some consumers remain skeptical about the inclusion of sweeteners, and care must be taken to retain sensory benefits.

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Coffee: top flavors in new products

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Coffee: top flavors in new products

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Coffee: top flavors in new products

Published By Datamonitor

Coffee: top flavors in new products

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Kraft Foods: expanding in rapidly growing area of Northeastern Brazil

A new plant has been inaugurated by Kraft Foods in Pernambuco, Northeast Brazil, as part of its expansion in developing countries. While Brazil is one of the fastest-growing economies in the world, and provides a fertile environment for multinational investments, competition with local and long-established players needs to be anticipated and addressed for any investment to be a success.

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Nestle: healthy operations yielding healthy profits

The Swiss food and beverage giant has pursued a strategy of acquisition, placing its nutrition division at the centre of its growth plans. The double digit organic growth in its nutrition unit highlights the efficacy of this plan, and the imminent purchase of the Gerber baby food and medical food units of Novartis will further aid it in its strategy to capitalize on the health and wellness trend.

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New drinks launches by category, April-June: fruit tops the bill

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New drinks launches Dec-Feb: positioning beer for added growth

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New drinks launches Jan-Mar: excitement gathers in mixes

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