Opinion on Consumer Packaged Goods in South and Central America

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Type Product title / description Pub Price
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New food review: dieting comes to the breakfast table

In this month's overview of the latest innovative food industry launches, functional products continue to make their presence felt with the launch of a breakfast cereal that boasts dietary and health-boosting attributes. In other news, reclosable beverage-type packaging is continuing its expansion into dried goods categories, and crumpets and yogurts have been given a novel new spin.

Published By Datamonitor
08 Mar 2011
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Coke Zero's new ad campaign must be supported by product development

Coca-Cola has launched a new campaign supported by a movie-style TV advertisement for Coke Zero. By communicating its claim to deliver a great taste with no sugar, the beverage giant is seeking to enlarge its target audience and strengthen its competitive position relative to its rival Pepsi. Marketing is only one side of the coin, however, as consumers remain focused on sensory benefits.

Published By Datamonitor
07 Mar 2011
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Enticing consumers towards the premium end of the beer market will be vital for Anheuser-Busch InBev

While North America, Western Europe, and Central and Eastern Europe saw declining sales for Anheuser-Busch InBev in 2010, the brewer recorded strong growth in Brazil and China due to buoyant economies. As other countries recover from the effects of recession throughout 2011, encouraging consumers to trade up to the premium end of the beer market will be a key aim for the company.

Published By Datamonitor
04 Mar 2011
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New personal care products review: natural formulations given ethnic focus

Developments in the hair and skincare categories have led to the launch of a new line focusing specifically on the needs of "ethnically diverse" children, as well as a hair styling balm that takes its inspiration from the lip care segment. Meanwhile, a four-in-one product for men is among the other products to feature in this month's rundown of notable introductions in the personal care industry.

Published By Datamonitor
10 Feb 2011
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New food review: energy jelly is something to chew on

New formulations are entering the snacking and functional food categories, aiming to entice consumers with unique taste experiences and health benefits. This month's summary of recent innovative food launches reveals jelly formula energy bars, satiety-enhancing snack bars, and fruit flavor tortilla chips as the latest means by which manufacturers are attempting to stand out from the competition.

Published By Datamonitor
10 Feb 2011
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New household products review: batteries and bin liners enter eco arena

This month's look at the latest innovative product launches from the household goods industry sees environmental issues at the fore. Products including carbon neutral batteries and oxo-degradable bin liners show the continuing importance of sustainable, non-damaging materials and production methods in reaching environmentally aware consumers.

Published By Datamonitor
10 Feb 2011
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New food review: chicken bags new cooking convenience

The potentially messy and time-consuming process of preparing roast chicken dishes at home is the focus of two new packaging innovations featured in this month's rundown of the latest novel launches from the food industry. Elsewhere, packaging is also being utilized to boost the appeal of novelty confectionery products for the festive season.

Published By Datamonitor
12 Jan 2011
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New personal care products review: soap sees black future

This month's look at the latest innovative launches in the personal care industry highlights developments in the bar soap segment. One manufacturer sees potential in a locally sourced mineral that is touted to have deodorizing benefits as well as imparting an unusual color, while another is taking a page from the food and drink sector with its focus on fresh fruit and vegetable ingredients.

Published By Datamonitor
12 Jan 2011
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New drinks review: juices get roughage treatment

An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.

Published By Datamonitor
12 Jan 2011
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New household products review: putting the heat on rodent pests

A wasabi-based mouse repellent product has been released in Japan, a development that further underscores the ingredient's move away from the food segment, as manufacturers explore its diverse practical applications. A "steaming" dryer ball and a series of functional home fragrances also feature in this month's roundup of novel product launches in the household goods industry.

Published By Datamonitor
12 Jan 2011

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