Will technology save newspapers from the economic crisis?

As ad revenue plummets and competitive pressure mounts, newspapers are using new technological systems to boost workflow efficiencies, curb operational expenditure and expand service portfolios. For the beginning of 2009, highlighting immediate cost saving benefits is the most important message to take to market for technology vendors, professional services companies and systems integrators.

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Advanced audience measurement will protect broadcasters' advertising revenues

As advertising budgets wane due to worsening economic conditions, providing transparency into changing viewer behavior is an extremely attractive offering for broadcasters to take to advertisers. Integrating measurement systems with advanced analytics will provide greater insight into viewers' preferences, and increase the effectiveness of targeted advertising and secure spending from advertisers.

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Multi-platform distribution will be crucial for broadcasters in 2008

The next 12 months will see the broadcast sector addressing new models for distribution and advertising in a bid to retain and attract new audiences. The transforming communications and entertainment sector presents challenges to traditional broadcasters. To remain competitive, digital TV players must utilize technological solutions to aide in multi-platform distribution and value-add services.

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Outbound sales & marketing changing in response to consumer backlash

Although outsourcers will continue to provide a solid mix of offerings related to horizontal functionality, the manner in which traditional services are delivered is shifting. The handling of outbound sales & marketing in particular is changing, in response to consumer backlash. In addition, outsourcing vendors have their fingers on the pulse, and have new services such as 'warm calling' cued.

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Mobile broadcast TV subscribers to exceed 150 million by 2012

Mobile broadcast television combines two of the most successful consumer products in history; television and mobile telephony. The number of mobile broadcast TV subscribers is expected to grow from a mere 4.4 million today to 155.6 million by the end of 2012. However, while mobile broadcast TV is continually being touted as the 'next big thing,' there are considerable hurdles to be overcome.

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Digital video: the BBC train pulls up to the YouTube platform

The British Broadcasting Corporation has announced the launch of a deal to provide content through three channels on the web's most popular video aggregator - Google's YouTube. This move adds weight to the argument that the BBC is moving away from its position as a publicly funded broadcaster and becoming a more commercially-focused organization.

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Customer analytics: loyalty generating global growth

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