Opinion on Customer in South and Central America

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Type Product title / description Pub Price
CommentWire
CommentWire

Heineken: has successfully offset declining sales volumes but must now explore new strategies

An expected drop in revenues for Heineken has been more than canceled out through cost-cutting measures and a shrewd pricing strategy. While beer volumes have suffered during the recession, this can be seen as the continuation of a more established trend. Plant closures have helped Heineken to reduce costs, but future profits will need to be driven by alternative methods.

Published By Datamonitor
29 Oct 2009

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